November 5, 2019

US Trail Running Conference heads to Fayetteville, AR for 2020 event

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 edition of the industry-leading Conference will be held at Fayetteville, Arkansas, October 21 - 24. The 2019 US Trail Running Conference took place at the historic Stanley Hotel in Estes Park,...

October 31, 2019

Casting for Recovery adds BUFF® as a 2020 National Sponsor

Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce the expansion of their partnership to include a customized BUFF® collection of which...

October 30, 2019

HOKA ONE ONE Named Presenting Sponsor of Western States 100

AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...

October 30, 2019

Suunto Now Accepting Applications for 2020 Suunto Multisport Team

OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...

October 29, 2019

NOCCO Beverage Company Announces Expansion into 500 Accounts Nationwide

LOS ANGELES (October 29, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company based in Europe – announced today that the brand has expanded into 500 accounts across the United States, including 50 gyms in Las Vegas. The rapid growth includes entry into the...

October 28, 2019

Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events

BOULDER, Colorado, October 28 2019 - Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating...

October 28, 2019

Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt

BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with the launch of the Big Sugar—NWA Gravel. The all-new, ground-up gravel event is set to...

October 23, 2019

Decathlon Collected 124 Tons of Trash on World Cleanup Day

EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East Bay, Decathlon USA, together with Clif Bar & Company and IKEA Emeryville, in collaboration with...

October 23, 2019

The 19th Annual Rio Del Lago 100 Mile Endurance Run Returns to Folsom, CA

(Folsom, CA) – The Rio Del Lago 100 Mile Endurance Run (www.rio100mile.com) presented by NorCalUltras is returning to Folsom for its 19th year on Saturday, November 2, 2019. The iconic race starts at Beal’s Point, a Folsom Lake State Recreation Area in the Sierra-Nevada Foothills. This year, more than 375...

October 22, 2019

Top Trail Runners Gather in Nepal for Golden Trail World Series Final

NEPAL (October 22, 2019) – The second season of the Golden Trail World Series (GTWS) will culminate with the Grand Final this Saturday, October 26 at the Annapurna Trail Marathon in Nepal, where the crowning ceremony for the GTWS champions for men and women will take place. The top 10 men...