News Topics
-
January 16, 2020
Team Sunweb Chooses ROKA Eyewear
The world’s premier high-performance eyewear brand joins forces with elite WorldTour team on a mission to redefine the standard in 2020 Austin, Texas – ROKA Sports, Inc., the Austin, Texas-based performance design company, has announced a new partnership with top UCI WorldTour cycling team, Team Sunweb. The partnership will outfit...
-
January 16, 2020
Poconos Triathlon Festival
Kinetic Multisports Adds Poconos Triathlon Festival June 12-14, 2020 Race Dates: June 12-14, 2020 Registration for the inaugural Poconos Triathlon Festival is now open at Kinetic Multisports. In conjunction with Settlers Hospitality and the Pocono Mountains Convention and Visitors Bureau, this 3 day triathlon festival promises to be an epic event....
-
January 15, 2020
80+ bike business leaders working together to advance our industry’s agenda
PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the power and expertise of our volunteer industry leaders to advance initiatives critical to...
-
January 15, 2020
Nike shoes that have revolutionized marathon times unlikely to be banned
The World Athletics working group investigating the Nike shoes which have revolutionized marathon times is still deliberating over what limits to place on the carbon plate and foam technology and is unlikely to implement a wholesale ban according to The Guardian. As things stand, the group’s emphasis appears more on putting limits to...
-
January 15, 2020
PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new...
-
January 15, 2020
LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season
MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands...
-
January 15, 2020
Diamondback Doubles Down on Dealer Strategy
Under new ownership, storied bike brand unveils plan to rebuild IBD network KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish a national network of independent bicycle dealers (IBD). Under...
-
January 15, 2020
iFit-Powered NordicTrack Treadmills Awarded Runner’s World Editors’ Choice for the Second Year
(Logan, Utah — January 15, 2020) — iFit, the interactive connected fitness technology, is the differentiating feature that led Runner’s World to give the coveted designation of Editors’ Choice award to two NordicTrack treadmills. “[iFit] actually kept me engaged in the running, rather than droning music and TV,” said Pat...
-
January 15, 2020
Colorado Classic Extends Invitation to Top-ranked Domestic Elite Team
DENVER, JANUARY 15, 2020 - In an effort to continue supporting the development of women’s cycling in the US, the Colorado Classic® presented by VF Corporation today announced that it will reserve one team invitation to its world-class stage race for the top-ranked domestic elite team in USA Cycling’s Pro Road...
-
January 15, 2020
The Sufferfest Announces Route for the 2020 Tour of Sufferlandria
Annual Fundraiser to Benefit the Davis Phinney Foundation heads into its 8th Year January 15, 2020 - The Sufferfest, a comprehensive training app for cyclists and triathletes, today announced the route of the 2020 Tour of Sufferlandria, their annual fundraiser to benefit the Davis Phinney Foundation. Billed as “The Greatest Grand...
Follow us on
