October 28, 2019

Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events

BOULDER, Colorado, October 28 2019 - Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating...

October 28, 2019

Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt

BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with the launch of the Big Sugar—NWA Gravel. The all-new, ground-up gravel event is set to...

October 23, 2019

Decathlon Collected 124 Tons of Trash on World Cleanup Day

EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East Bay, Decathlon USA, together with Clif Bar & Company and IKEA Emeryville, in collaboration with...

October 23, 2019

The 19th Annual Rio Del Lago 100 Mile Endurance Run Returns to Folsom, CA

(Folsom, CA) – The Rio Del Lago 100 Mile Endurance Run (www.rio100mile.com) presented by NorCalUltras is returning to Folsom for its 19th year on Saturday, November 2, 2019. The iconic race starts at Beal’s Point, a Folsom Lake State Recreation Area in the Sierra-Nevada Foothills. This year, more than 375...

October 22, 2019

Top Trail Runners Gather in Nepal for Golden Trail World Series Final

NEPAL (October 22, 2019) – The second season of the Golden Trail World Series (GTWS) will culminate with the Grand Final this Saturday, October 26 at the Annapurna Trail Marathon in Nepal, where the crowning ceremony for the GTWS champions for men and women will take place. The top 10 men...

October 21, 2019

SaltStick® Releases First Liquid Concentrated Electrolyte Add-in: Elixalyte™

MALIBU, Calif. (October 21, 2019)— Toker Engineering LLC, the maker of SaltStick® Electrolytes, announced today the launch of Elixalyte™, the first concentrated electrolyte add-in with all four major electrolytes: sodium, potassium, calcium and magnesium. Elixalyte™ features a proprietary high-performance formulation that closely resembles the electrolyte profile lost in sweat. The...

October 21, 2019

Randall Reeves Becomes First Person to Solo-Circumnavigate American, Antarctic Continents in One Season

Oct. 21, 2019 (SAN FRANCISCO) On Saturday, October 19, 2019, bluewater explorer, Randall Reeves, navigated his 45-foot aluminum sloop, Mōli, under the Golden Gate Bridge and into the record books, becoming the first person to solo-circumnavigate both the American and Antarctic continents in one season, a feat he calls the...

October 18, 2019

2019 US Trail Running Conference sets attendance record

Estes Park, CO – The 7th annual US Trail Running Conference was held October 9-12, at the historic Stanley Hotel in Estes Park, Colorado, and provided three and a half days of presentations, networking, vendor displays, morning trail runs, and panel discussions that inspired and educated. A new record was set...

October 17, 2019

rabbit’s Michael McKnight Sweeps Triple Crown with Historic Moab 240 Win

Santa Barbara, California - When Michael McKnight set out to complete the Triple Crown of 200s this year, he simply wanted to complete the Bigfoot 200, Tahoe 200 and Moab 240 in a faster combined time than his record combined time of 205 hours, 4 minutes and 18 seconds from 2017....

October 15, 2019

World’s Best Water Athletes dive into San Francisco Bay for Red Bull Heavy Water

San Francisco, Calif. (Oct. 15, 2019)– Red Bull Heavy Water, a highlight on the pro Standup Paddleboard circuit, today announced a 5-day green light for the competition weather window, as forecasting indicates that Friday October 18 will be ideal conditions. Red Bull Heavy Water welcomes 24 male and 12 female...