January 8, 2020

Salming Sports Chooses Big Run Media To Manage Digital Marketing Efforts In North America

BALTIMORE, Md. - Big Run Media, a full-service branding, social media, and creative design agency, announced today that it will manage the digital marketing efforts for Salming Sports North America. Salming is a Swedish-based footwear and apparel company catering to a diverse array of sports around the globe, with North...

January 8, 2020

Iconic Carlsbad 5000 Selects Events.com as its Official Technology Partner

Events.com will provide registration, marketing and event technology to the ‘World’s Fastest 5K’ LA JOLLA, CA (January 8, 2020) — Events.com, a mobile-first event management and registration platform, announced today that the Carlsbad 5000, an annual road race that attracts runners from around the world, has selected Events.com as its...

January 8, 2020

Houston Marathon Committee Announces 2020 Elite Athlete Fields

HOUSTON (January 8, 2020) – The Houston Marathon Committee (HMC) announced yesterday a stellar elite field for the forty-eighth running of the Chevron Houston Marathon and the eighteenth Aramco Houston Half Marathon events taking place Jan. 19, 2020. For the first year ever in HMC history, both the Chevron Houston...

January 8, 2020

Outdoor-focused content marketing strategies debut at Peak Content Summit

Learn the best tactics, formats & strategies from top brands, marketers & media “Banner ads are dead, we want Content Marketing!”  Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC,...

January 7, 2020

Tough Mudder creditors try to put race company in bankruptcy

Tough Mudder Inc. creditors are attempting to push the organizer of extreme obstacle races into bankruptcy over $855,000 that they say the company owes them. The firm is facing claims from Valley Builders LLC, Trademarc Associates Inc. and David Watkins Homes Inc., all of which provide general contractor or building services. The trio filed an involuntary petition...

January 7, 2020

Town Sports acquires Flywheel Sports

Town Sports International Holdings Inc., one of the largest owners and operators of fitness clubs in the Northeast, agreed to acquire the studio business of Flywheel Sports Inc., the spin chain. Established in 2010, Flywheel has 29 indoor cycling locations across the United States. In June 2018, reports arrived that Flywheel had...

January 7, 2020

Leslie Jordan Named Eco-Friendly Apparel Sponsor for 2020 Running USA Industry Conference

Standout industry supplier will optimize new apparel technology and deliver eco-friendly shirts for conference attendees Running USA is pleased to announce that Leslie Jordan, Inc., has been named the Eco-Friendly Apparel Sponsor of the 2020 Running USA Industry Conference presented by Race Roster. Set for Las Vegas, Nev. from Feb....

January 7, 2020

Registration Opens for the 4th Annual Get Outside Mountain Relay (GOMR)

Teams are invited to join GOMR nation and test their endurance in this innovative 210-mile hub relay Sparta, NC – January 7, 2020 –  The Get Outside Mountain Relay is proud to announce that registration has opened for its fourth annual race, to be held June 5-6, 2020 among the...

January 7, 2020

Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign

BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018,...

January 7, 2020

Canyon Bicycles hit by cyber attack

Germany direct-to-consumer bike brand Canyon Bicycles has confirmed that it was hit by a cyber attack just before the start of the year. While the company was locked out of its IT systems at its Germany headquarters, its e-commerce website and U.S office’s IT system was not affected. Read more on Endurance...