News Topics
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February 13, 2020
LEOMO sponsoring top Japanese cyclist Eri Yonamine in 2020
Tokyo, JAPAN and Boulder, Colorado, USA (Feb. 13, 2020) — LEOMO Inc., a leading international technology and sports innovation company, is proud to announce its partnership with top Japanese cyclist Eri Yonamine for the 2020 season. Yonamine is a 12-time national champion cyclist who rides professionally for Team Alé BTC,...
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February 13, 2020
Peak Content Summit helps outdoor brands define a proper content marketing strategy
Knowing all of the elements makes your content marketing more effective What are the elements of a good content marketing strategy? “This amorphous, catch-all term ‘content marketing’ that’s thrown around these days gets brands and media excited, but a lot of us aren’t quite sure what all it means,” says...
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February 12, 2020
Why most endurance elites don’t endorse CBD (yet)
The World Anti-Doping Agency (WADA) removed CBD from its list of prohibited substances in 2018. CBD is the only approved cannabinoid of the more than 100 that are present in cannabis plants. THC (which causes marijuana’s high) and all other cannabinoids are banned in competition, but are allowed if present during a...
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February 12, 2020
The Great Fitness Scam
The U.S. spends, by far, the most money of any developed nation on health care per person but ranks toward the bottom (if not last) on common measures of actual health, such as chronic disease, life expectancy, infant mortality, disability, and drug-related deaths. Outside discusses the discrepancy.
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February 12, 2020
Spartan officially acquires Tough Mudder UK
As has been reported in recent weeks, Spartan has been acquiring the UK properties of Tough Mudder. Today it became official and all events scheduled for 2020 will occur as planned. This includes a Tough Mudder City event taking place on April 17-18, and Europes’ Toughest Mudder, which is 12 hour overnight event on June...
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February 12, 2020
Mizuno’s Sales Slide In Nine Months
Mizuno Corp. reported revenues in the nine months ended December 31 declined 3.9 percent. Revenues reached ¥122.7 billion ($1.12 bn). In the Americas region, sales grew 8.6 percent to ¥15.2 billion ($138 mm) from ¥14.0 billion. Mizuno said sales in golf and running were strong in the Americas. Read more on SGB...
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February 12, 2020
‘McDreamy’ to be honorary captain of US Olympic cycling team
Patrick Dempsey will serve as the honorary captain for the U.S. cycling team at the Tokyo Olympics this summer, part of a unique working relationship between USA Cycling and the actor best known for his role on the TV show “Grey's Anatomy.” Read more about why USA Cycling reached out to...
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February 12, 2020
2021 Life Time Miami Marathon Early Bird Registration Now Open
MIAMI, Feb. 12, 2020 – On the heels of its first sellout weekend in more than ten years, Life Time has announced confirmed dates and an exclusive window of registration for the 2021 Life Time Miami Marathon presented by cbdMD and popular Tropical 5K. The 2021 Life Time Tropical 5K...
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February 12, 2020
Rock ‘N’ Roll Marathon Series returns to the sunshine state: Inaugural Rock ‘N’ Roll Clearwater Half Marathon to debut in October 2020
Clearwater, Florida joins the 2020 calendar as the newest Rock ‘n’ Roll Marathon Series event; First Rock ‘n’ Roll Marathon Series event in Florida since 2013 TAMPA / CLEARWATER, Fla. (February 12, 2020) – The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group headquartered in Tampa, Florida, is...
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February 12, 2020
The 2020 Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge Triathlon announces course details with a major portion of the bike course set to take place on the Blue Ridge Parkway
Swim to take place in Carvins Cove Reservoir; bike portion from Roanoke County to Botetourt County and along the Blue Ridge Parkway into the Town of Vinton ending in Roanoke City and run portion along the Roanoke River Greenway ROANOKE, Va. (February 12, 2020) – The IRONMAN Group, a Wanda...
