February 13, 2020

KINeSYS Sunscreen Sponsors Women’s Adventure Film Tour 2020

Launches International Women's Day, Features International Athletes and Adventurers For 25 years, KINeSYS has been supporting and protecting women, no matter how they play. This year, KINeSYS is thrilled to be connecting with even more women who enjoy the outdoors by backing the internationally acclaimed Women’s Adventure Film Tour in...

February 13, 2020

Colavita Named Exclusive Podium Sponsor for 2020 Tour of Southern Highlands

Colavita Signs on as Exclusive Podium Sponsor for the Tour of the Southern Highlands Stage Race for 2nd year Colavita has a long history of supporting cycling from grass roots, all the way to the professional level and continues that tradition, signing on as the Exclusive Podium Sponsor for the...

February 13, 2020

NHRMC Wilmington Marathon Names Official Bank Sponsor

BB&T and SunTrust now Truist committed to enhancing and growing the event. Wilmington, NC – BB&T and SunTrust now Truist and the NHRMC Wilmington Marathon Weekend announced a major partnership naming of the longstanding running event. The 11th annual NHRMC Wilmington Marathon and Runner’s Expo is set to take place...

February 13, 2020

LEOMO sponsoring top Japanese cyclist Eri Yonamine in 2020

Tokyo, JAPAN and Boulder, Colorado, USA (Feb. 13, 2020) — LEOMO Inc., a leading international technology and sports innovation company, is proud to announce its partnership with top Japanese cyclist Eri Yonamine for the 2020 season. Yonamine is a 12-time national champion cyclist who rides professionally for Team Alé BTC,...

February 13, 2020

Peak Content Summit helps outdoor brands define a proper content marketing strategy

Knowing all of the elements makes your content marketing more effective What are the elements of a good content marketing strategy? “This amorphous, catch-all term ‘content marketing’ that’s thrown around these days gets brands and media excited, but a lot of us aren’t quite sure what all it means,” says...

February 12, 2020

Why most endurance elites don’t endorse CBD (yet)

The World Anti-Doping Agency (WADA) removed CBD from its list of prohibited substances in 2018. CBD is the only approved cannabinoid of the more than 100 that are present in cannabis plants. THC (which causes marijuana’s high) and all other cannabinoids are banned in competition, but are allowed if present during a...

February 12, 2020

The Great Fitness Scam

The U.S. spends, by far, the most money of any developed nation on health care per person but ranks toward the bottom (if not last) on common measures of actual health, such as chronic disease, life expectancy, infant mortality, disability, and drug-related deaths. Outside discusses the discrepancy.

February 12, 2020

Spartan officially acquires Tough Mudder UK

As has been reported in recent weeks, Spartan has been acquiring the UK properties of Tough Mudder. Today it became official and all events scheduled for 2020 will occur as planned. This includes a Tough Mudder City event taking place on April 17-18, and Europes’ Toughest Mudder, which is 12 hour overnight event on June...

February 12, 2020

Mizuno’s Sales Slide In Nine Months

Mizuno Corp. reported revenues in the nine months ended December 31 declined 3.9 percent. Revenues reached ¥122.7 billion ($1.12 bn). In the Americas region, sales grew 8.6 percent to ¥15.2 billion ($138 mm) from ¥14.0 billion. Mizuno said sales in golf and running were strong in the Americas. Read more on SGB...

February 12, 2020

‘McDreamy’ to be honorary captain of US Olympic cycling team

Patrick Dempsey will serve as the honorary captain for the U.S. cycling team at the Tokyo Olympics this summer, part of a unique working relationship between USA Cycling and the actor best known for his role on the TV show “Grey's Anatomy.” Read more about why USA Cycling reached out to...