February 10, 2020

Austin Marathon Prepares for One of the Largest Event Weekends in its 29-Year History

AUSTIN, Texas, February 10, 2020 - The Ascension Seton Austin Marathon presented by Under Armour is making final preparations for one of the largest event weekends in its 29 years. Highlights of this world-class event include four events for participants of all speeds and abilities, two Guinness World Record attempts,...

February 10, 2020

GearJunkie to teach branded content strategy at Peak Content Summit

How outdoor, cycling brands and publishers can create more effective content marketing GearJunkie founder Stephen Regenold will lead brands, marketers and publishers through the process of creating a comprehensive content marketing campaign. Regenold has led GearJunkie’s growth through smart brand integrations that create valuable content and opportunities for their readers....

February 9, 2020

Boston Marathon announces changes to start times

Previously, the elite women got a head start on the elite men by about 28 minutes, which allowed for significant TV time devoted to the women’s race, before the men started. It also meant that the winner of the elite women’s race broke the tape ahead of the men’s winner. But in recent...

February 9, 2020

Nuun Launches a Sustainable Event Guide for Endurance Event Organizers

Nuun has partnered with the Council for Responsible Sport on a 10-Point Guide to be released at Running USA Las Vegas, NV February 9, 2020 – Nuun and the Council for Responsible Sport today announced their partnership on A Practical Guide to Hosting Radically Responsible Events, a 10-Point Guide to...

February 7, 2020

The UTMB® reveals the 2020 poster

Highlights a creation by the illustrator/trail runner Matthieu Forichon, in continuity with 2019 a poster that reflects the event: for everyone and rich in emotions The UTMB® renews its collaboration with French illustrator Matthieu Forichon. After the 2019 colorful poster, in his typical style, the creator of Des Bosses et Des Bulles® signs...

February 7, 2020

FitnessBank and BibRave Hosting Competitive Step Challenge at Running USA Conference

Top five males and females with most steps win a Fitbit and FitnessBank SWAG pack, and one lucky winner will receive a complimentary entry into Running USA 2021, plus a free, in-depth marketing consultation with BibRave Portland, OR - BibRave, the running industry leader in grassroots digital marketing, is partnering...

February 7, 2020

RunSignup Releases 2019 100 Largest US Road Races Report

(Moorestown, NJ)– RunSignup, the leading technology provider for races in the US, has assembled a list of the 100 Largest Road Races in the US. This is the second year that the report has been released in an effort to build a better understanding of the top tier of the...

February 7, 2020

haku hosts inaugural summit “Forward”

haku, the leading technology partner for the endurance industry, hosted its first annual summit “Forward” this week. The exclusive three-day conference, held in sunny Miami, brought together leaders from some of the world’s most storied endurance and nonprofit organizations to focus on disrupting the space and driving innovation. With speakers...

February 7, 2020

Soul Focus Sports Announces Aaron Jacobsen as Run Local Brand President

Jacobsen leads a revamped company into the new decade, including a growing staff Capitola, Calif. (February 7, 2020) – Coming off of a successful kickoff to the Run Local Bay Area 2020 race series at the 408k 'Race to the Row' brought to you by Amazon, Soul Focus Sports, owners...

February 6, 2020

Sports Illustrated’s Fittest 50 2020

Sports Illustrated ranked the best-conditioned male and female athletes in the world, consulting trainers, exercise physiologists and performance experts with experience across the college, pro and Olympic levels of sports to evaluate athletes on the following criteria: performances over the last 12 months; demands and risks of their respective sports; durability; training regimens...