March 31, 2020

Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5

EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...

March 31, 2020

Addaday Bolsters Marketing and Communications Team with Two Heavy-Hitting Hires

SANTA MONICA, Calif., Mar. 31, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced the appointment of Hugh Williams as Chief Marketing Officer and Kristin Goett as Communications Director. Hugh joins Addaday after more than 20 years at global marketing agency, Weber Shandwick where he was...

March 30, 2020

New Balance will make protective face mask prototypes in its Massachusetts factory amid the coronavirus crisis

New Balance has created some of its most coveted sneakers in its Lawrence, Mass., manufacturing facility. Now, the company is preparing to produce face masks. See their prototype on Footwear News.

March 30, 2020

U.S. Olympic orgs to lose more than $120M in revenue, data shows

The postponement of the Tokyo Games has catapulted the sports organizations that make up the backbone of the U.S. Olympic team into crisis. At least one has already started layoffs, and others are desperate to stay solvent. Some are expecting a major downturn in membership dues, and others are reeling...

March 30, 2020

New dates for Tokyo Olympics clash with 2021 Tour de France

Earlier this month the International Olympic Committee (IOC) confirmed that the 2020 Olympics would be postponed by a year because of the coronavirus outbreak, with Japan now set to host from July 23 to August 8, 2021. With the 2021 Tour de France scheduled to run from July 2-25, it’s going...

March 30, 2020

Thousand Selects OutsidePR as Agency of Record

LOS ANGELES (March 30, 2020) -- Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations and communications strategy in North America targeting both outdoor performance and consumer lifestyle media, with...

March 30, 2020

IRONMAN Foundation Announces IRONAID COVID-19 Support Fund

TAMPA, Fla. (March 31, 2020) – The IRONMAN Foundation® has announced that in 2020, its existing IRONAID™ program will expand its resources to specifically focus on serving event communities in relation to the COVID-19 pandemic. IRONAID engages athletes in the healthcare industry who race IRONMAN® and IRONMAN 70.3® events, with the goal...

March 30, 2020

Lake & Trail From New Holland Brewing Returns for Second Release

Holland, MI, March 30, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the return of Lake & Trail Lager to its delicious quiver of beers. Lake & Trail, is a crisp, light copper style lager that features a slightly malty finish....

March 30, 2020

Cotopaxi Announces #OneUtah Campaign

Salt Lake City, UT, March 30, 2020- The Utah community is unique in the way it comes together in times of crisis. At the first sign of the COVID-19 crisis, the Utah business community rallied together and coordinated between community and civic leaders to explore how best to help the...

March 27, 2020

Citizens are reporting runners who ‘double run’ in the UK

With isolation on the rise and lockdown in effect, British runners have been taking to the streets twice a day to run. However, right now, doubling is technically in violation of the government lockdown rules, which only allow leaving the home for exercise once a day. According to the BBC, neighborhood watch...