February 26, 2020

Court approves sale of Tough Mudder to Spartan Race – Tough Mudder Virginia to be first 2020 event.

Judge Sontchi of the The Bankruptcy Court of Delaware, approved the sale of Tough Mudder to Spartan Race. Kyle McLaughlin has been reinstated as CEO and Tough Mudder updated their US website to include eight Tough Mudder event weekends. Read more about the verdict on Obstacle Racing Media.

February 26, 2020

IRONMAN Announces Partnership with Amp Human, Bringing Innovative PR Lotion To Athletes & Coaches

TAMPA, Fla. (February 26, 2020) - IRONMAN, a Wanda Sports Group company (Nasdaq: WSG), and Amp Human have announced a partnership that will bring PR Lotion, a revolutionary sports performance lotion, to athletes and coaches at IRONMAN® North American series events. Amp Human’s flagship product, PR Lotion, is the world’s...

February 26, 2020

Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record

San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll officially launch at the Sea Otter Bicycle Classic in Monterey, California, and they’ve brought in...

February 26, 2020

Day One Adds Two New Fruit-Infused Flavors to Product Lineup

LOS ANGELES (February 26, 2020) — Day One, the all-natural, zero calorie sparkling water with 20mg CBD, announced today the addition of two new fruit-infused flavors to their product lineup. Lime and Grapefruit will now be available alongside the original Lemon flavor beginning this month at select retailers nationwide. “We...

February 26, 2020

BodyBio Study Reveals Two Key Consumer Groups in Supplement Industry

Millville, New Jersey (February 26, 2020)–BodyBio, the leader in fatty acid research for the last 20 years, has identified two key groups of supplement consumers: treaters and preventers. A recent New Hope study with nearly 500 participants of avid supplement users indicates that supplement purchases are made for two predominate...

February 26, 2020

The 2020 St. Jude Rock ‘N’ Roll Nashville announces New Music Festival presented by PNC Bank

NASHVILLE, Tenn., (February 26, 2020) – The Rock ‘n’ Roll Marathon Series® announced today the addition of the St. Jude Rock ‘n’ Roll® Nashville Music Festival presented by PNC Bank. The new music festival event moves the post-race concert to the race finish line at Nissan Stadium; creating an all-day music festival...

February 26, 2020

Tracksmith Supports 138 Amateur Runners for the U.S. Olympic Marathon Trials

ATLANTA (Feb. 26, 2020) – The 2020 U.S. Olympic Marathon Trials in Atlanta will feature the largest field in Trials history, with the majority of athletes competing as non-professionals. Tracksmith, an independent running brand based in Boston, has supported 138 qualified amateur runners in their journey to the Trials as part of...

February 26, 2020

P3R launches two-year partnership with alcohol-free Heineken® 0.0, announcing the first of its kind Earth Day Run

PITTSBURGH (February 26, 2020) – P3R and Heineken® 0.0 are teaming up to bring a completely sustainable race to Pittsburgh this year, encouraging sustainability efforts and benefiting the local community. In honor of Earth Day, runners can join the sustainable efforts with this 5K run on April 18, 2020. Participants...

February 26, 2020

2020 TCS New York City Marathon Official Charity Running Program Launches with Goal of Raising $50 Million for Charity to Celebrate 50th Anniversary

New York, February 26, 2020—New York Road Runners (NYRR), the world’s premier community running organization, today launched the 2020 TCS New York City Marathon Official Charity Partner Program with a goal of exceeding $50 million raised by runners for charity. The goal of $50 million celebrates the marathon’s 50th anniversary...

February 26, 2020

Saris Announces Partnership with Top-Ranked eSports Cycling Team Ahead of 2020 World Championships

MADISON, Wis. (Feb. 26, 2020) — Saris announces a long-term strategic alliance with the Indoor Specialist eSports Cycling team, a predominantly US-based, elite-level racing team competing on Zwift. The partnership is anchored by media and activation opportunities designed to reach a global and rapidly growing community of eSports enthusiasts. The program provides...