February 6, 2020

Sports Illustrated’s Fittest 50 2020

Sports Illustrated ranked the best-conditioned male and female athletes in the world, consulting trainers, exercise physiologists and performance experts with experience across the college, pro and Olympic levels of sports to evaluate athletes on the following criteria: performances over the last 12 months; demands and risks of their respective sports; durability; training regimens...

February 6, 2020

Do CBD lotions and balms actually work?

In surveys of CBD users, pain management is always one of the top reasons given for using nonintoxicating cannabis products. So it makes sense that nearly all brands, especially those targeting athletes, now offer topical solutions meant to be applied directly to achy areas. Are these balms, salves, creams, lotions, roll-ons, patches, and sprays an intriguing advance in sports medicine? Or...

February 6, 2020

Nike’s crazy new Olympic track spikes are so fast they look unfinished

The blade at the bottom front of the Air Zoom Viperfly just kinda tails… off. But as with almost all Nike performance footwear, there’s science behind it. Check out the new shoe on Gear Patrol, just one of several new Olympics-oriented shoes the brand just announced.

February 6, 2020

Skechers stock soars after Q4 sales beat forecasts, brand warns of coronavirus impact

Shares for Skechers USA Inc. surged in after-hours trading on Thursday after the shoemaker posted fourth-quarter sales that blew past expectations. In its financial report for the period ended Dec. 31, Skechers logged revenues that rose 23.1% to $1.33 billion, compared with analysts’ predictions of $1.25 billion. Earnings per share were in line...

February 6, 2020

Ford develops jacket that displays emojis to communicate with drivers

Ford has released details of a prototype jacket that can display a series of emojis via an integrated LED panel. By indicating the feelings and intentions of a cyclist, Ford claims the jacket could help to “ease tensions” between drivers and cyclists, potentially reducing accidents. See what the jacket looks like on...

February 6, 2020

Challenge Family welcomes OTSO as official merchandise partner

"We are so proud to be part of CHALLENGEFAMILY. We will do our best to satisfy this huge triathlon community worldwide and we are confident this is just the beginning of a beautiful partnership", says OTSO owner Jordi Solé. OTSO will be the official merchandise partner of CHALLENGEFAMILY, creating unique...

February 6, 2020

Everyone needs Content Marketing, especially these people

Here are the main groups that benefit from a better content strategy Content Marketing is a major buzzword these days, but who actually benefits from doing it? “Turns out, just about anyone who’s responsible for managing or growing a brand can use content marketing to grow,” says Peak Content Summit...

February 6, 2020

PNC Bank Announced as Title Sponsor for 36th Annual Parkway Classic

From Mt. Vernon to Old Town - Thousands Set to ‘Run The George’ this April Registration Open for Alexandria’s Picturesque Destination Race February 6, 2020 - (Alexandria, VA.)– Pacers Running today announced that PNC Bank, N.A. will be the title sponsor of the PNC Parkway Classic. The Alexandria hometown destination centric race,...

February 6, 2020

Bupa Dental announced as Newest Partner for The Sydney Morning Herald Half Marathon and The Sun-Herald City2surf presented by Westpac

(SYDNEY 6 February 2020) The IRONMAN Group (Nasdaq: WSG) is pleased to announce that Bupa Dental has joined on as a partner for two of its high-profile Sydney events. The new agreement will see Bupa Dental partner with The Sydney Morning Herald Half Marathon presented by Bupa Dental and The Sun-Herald City2Surf presented by...

February 6, 2020

Registrations Open for Australia’s Largest Half Marathon

Rise to the challenge along Sydney’s most spectacular course SYDNEY (6 February 2020)- The Sydney Morning Herald Half Marathon presented by BUPA Dental will return to its world-famous course on Sunday, 17 May 2020 with registrations for the 29th running of Australia’s largest and most iconic half marathon open from today. More...