News Topics
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March 31, 2020
CAKE Wins Red Dot Design Award 2020
(Stockholm, Sweden – March 31, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused motorbike and scooter, Ösa, has been named as a recipient of the 2020 Red Dot Design Award. This is the second time CAKE has received this renowned award in the...
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March 31, 2020
INFINIT Enters Wellness Nutrition Market with New :RESTORE Product Line
Cincinnati, OH March 31, 2020 — After years of research and development, innovative nutrition company, INFINIT Nutrition, has unveiled a new company and product line dedicated to serving the health and wellness nutrition market. Developed by INFINIT’s team of doctors, dietitians and sports nutrition experts, :RESTORE™ by INFINIT Wellness is...
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March 31, 2020
Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5
EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...
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March 31, 2020
Addaday Bolsters Marketing and Communications Team with Two Heavy-Hitting Hires
SANTA MONICA, Calif., Mar. 31, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced the appointment of Hugh Williams as Chief Marketing Officer and Kristin Goett as Communications Director. Hugh joins Addaday after more than 20 years at global marketing agency, Weber Shandwick where he was...
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March 30, 2020
New Balance will make protective face mask prototypes in its Massachusetts factory amid the coronavirus crisis
New Balance has created some of its most coveted sneakers in its Lawrence, Mass., manufacturing facility. Now, the company is preparing to produce face masks. See their prototype on Footwear News.
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March 30, 2020
U.S. Olympic orgs to lose more than $120M in revenue, data shows
The postponement of the Tokyo Games has catapulted the sports organizations that make up the backbone of the U.S. Olympic team into crisis. At least one has already started layoffs, and others are desperate to stay solvent. Some are expecting a major downturn in membership dues, and others are reeling...
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March 30, 2020
New dates for Tokyo Olympics clash with 2021 Tour de France
Earlier this month the International Olympic Committee (IOC) confirmed that the 2020 Olympics would be postponed by a year because of the coronavirus outbreak, with Japan now set to host from July 23 to August 8, 2021. With the 2021 Tour de France scheduled to run from July 2-25, it’s going...
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March 30, 2020
Thousand Selects OutsidePR as Agency of Record
LOS ANGELES (March 30, 2020) -- Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations and communications strategy in North America targeting both outdoor performance and consumer lifestyle media, with...
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March 30, 2020
IRONMAN Foundation Announces IRONAID COVID-19 Support Fund
TAMPA, Fla. (March 31, 2020) – The IRONMAN Foundation® has announced that in 2020, its existing IRONAID™ program will expand its resources to specifically focus on serving event communities in relation to the COVID-19 pandemic. IRONAID engages athletes in the healthcare industry who race IRONMAN® and IRONMAN 70.3® events, with the goal...
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March 30, 2020
Lake & Trail From New Holland Brewing Returns for Second Release
Holland, MI, March 30, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the return of Lake & Trail Lager to its delicious quiver of beers. Lake & Trail, is a crisp, light copper style lager that features a slightly malty finish....