March 31, 2020

Thousand Responds to COVID-19 Relief Efforts with Launch of Courier Care

LOS ANGELES (March 31, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and bike delivery personnel safe as they respond to the COVID-19 crisis when delivering food and...

March 31, 2020

BibRave and 50 Launch Partners Unveil “Release the Runner” Movement

Portland, OR - BibRave, the running industry leader in grassroots digital marketing, and 50 launch partners representing more than 200 races, brands, and companies, have teamed up to promote “Release the Runner,” a collective initiative to grow the number of people running and racing. Self-isolation and gym closures mean thousands...

March 31, 2020

Skirt Sports is Considering Options for a Strategic Acquisition Partner

Boulder, Colorado -- Innovative women’s athletic brand, Skirt Sports, is seeking new ownership. The company was created by professional triathlete, Nicole DeBoom, who had a vision to create women’s athletic wear that merged fit, performance and femininity, a combination that did not exist in 2004. She created the first ever...

March 31, 2020

Run Local Diversifies Virtual Opportunities and Supports Community

San Jose, Calif. (March 31, 2020) – In the wake of California's shelter-in-place orders due to the spread of COVID-19, Run Local has taken a two-pronged approach to supporting its community. The first is providing new, virtual outlets for its community to continue to be engaged from home and the...

March 31, 2020

CAKE Wins Red Dot Design Award 2020

(Stockholm, Sweden – March 31, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused motorbike and scooter, Ösa, has been named as a recipient of the 2020 Red Dot Design Award. This is the second time CAKE has received this renowned award in the...

March 31, 2020

INFINIT Enters Wellness Nutrition Market with New :RESTORE Product Line

Cincinnati, OH March 31, 2020 — After years of research and development, innovative nutrition company, INFINIT Nutrition, has unveiled a new company and product line dedicated to serving the health and wellness nutrition market. Developed by INFINIT’s team of doctors, dietitians and sports nutrition experts, :RESTORE™ by INFINIT Wellness is...

March 31, 2020

Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5

EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...

March 31, 2020

Addaday Bolsters Marketing and Communications Team with Two Heavy-Hitting Hires

SANTA MONICA, Calif., Mar. 31, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced the appointment of Hugh Williams as Chief Marketing Officer and Kristin Goett as Communications Director. Hugh joins Addaday after more than 20 years at global marketing agency, Weber Shandwick where he was...

March 30, 2020

New Balance will make protective face mask prototypes in its Massachusetts factory amid the coronavirus crisis

New Balance has created some of its most coveted sneakers in its Lawrence, Mass., manufacturing facility. Now, the company is preparing to produce face masks. See their prototype on Footwear News.

March 30, 2020

U.S. Olympic orgs to lose more than $120M in revenue, data shows

The postponement of the Tokyo Games has catapulted the sports organizations that make up the backbone of the U.S. Olympic team into crisis. At least one has already started layoffs, and others are desperate to stay solvent. Some are expecting a major downturn in membership dues, and others are reeling...