News Topics
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February 27, 2020
French Sporting Goods Brand Builds USA Presence
San Francisco, Calif., – A long string of bankruptcies and store closures – from Macy’s to Pier 1 – has illuminated the striking decline of traditional brick and mortar retailers in the United States. But one brand, sporting goods giant Decathlon, has defied the trendline and recently reported strong financial...
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February 27, 2020
Team CWA p/b TREK Returns to Pan-Florida Challenge Cancer Ride
NAPLES, Fla. — For the sixth consecutive year, Team CWA p/b TREK will cycle in the Pan-Florida Challenge Cancer Ride on March 28 to 29 at Florida Gulf Coast University in Fort Myers, Fla. The ride is a charity event organized by Pan-Florida Challenge to raise funds for cancer prevention...
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February 27, 2020
The Pikes Peak APEX Confirms Garden of the Gods Trading Post As Start Of Stage 2
Colorado Springs, Colorado — Sports Strategies announced today that The Garden of the Gods Trading Post has signed on as a supporting sponsor and start line of day two of The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s...
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February 27, 2020
Orange Mud Renews Sponsorship with The Mid South
Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that has runners and riders of all types that are simply out to have an amazing day...
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February 26, 2020
Red Bull Homerun Combines Après Party With Costumed Downhill
Santa Monica, Calif., February 26, 2020 – Red Bull Homerun is returning in 2020 to close out the ski season simultaneously at two iconic resorts–Crystal Mountain, WA, and Aspen, CO–with the biggest après party and craziest costumed downhill race of the year. A celebration of all that is iconic about...
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February 26, 2020
Court approves sale of Tough Mudder to Spartan Race – Tough Mudder Virginia to be first 2020 event.
Judge Sontchi of the The Bankruptcy Court of Delaware, approved the sale of Tough Mudder to Spartan Race. Kyle McLaughlin has been reinstated as CEO and Tough Mudder updated their US website to include eight Tough Mudder event weekends. Read more about the verdict on Obstacle Racing Media.
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February 26, 2020
IRONMAN Announces Partnership with Amp Human, Bringing Innovative PR Lotion To Athletes & Coaches
TAMPA, Fla. (February 26, 2020) - IRONMAN, a Wanda Sports Group company (Nasdaq: WSG), and Amp Human have announced a partnership that will bring PR Lotion, a revolutionary sports performance lotion, to athletes and coaches at IRONMAN® North American series events. Amp Human’s flagship product, PR Lotion, is the world’s...
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February 26, 2020
Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record
San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll officially launch at the Sea Otter Bicycle Classic in Monterey, California, and they’ve brought in...
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February 26, 2020
Day One Adds Two New Fruit-Infused Flavors to Product Lineup
LOS ANGELES (February 26, 2020) — Day One, the all-natural, zero calorie sparkling water with 20mg CBD, announced today the addition of two new fruit-infused flavors to their product lineup. Lime and Grapefruit will now be available alongside the original Lemon flavor beginning this month at select retailers nationwide. “We...
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February 26, 2020
BodyBio Study Reveals Two Key Consumer Groups in Supplement Industry
Millville, New Jersey (February 26, 2020)–BodyBio, the leader in fatty acid research for the last 20 years, has identified two key groups of supplement consumers: treaters and preventers. A recent New Hope study with nearly 500 participants of avid supplement users indicates that supplement purchases are made for two predominate...
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