March 3, 2020

GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews

Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors to 32 and the number of Energy Chews flavors to five. Cola me-happy Gel delivers...

March 3, 2020

Liv Cycling Announces Global Partnership with Ladies AllRide

NEWBURY PARK, Calif. (March 3, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, has expanded its partnership with Ladies AllRide, a program focused on growing the community of women mountain bikers across the globe. Ladies AllRide hosts skills camps that build riders’ technical skills through...

March 3, 2020

NOCCO Kicks Off Global Partnership Journey With Battle Cancer

LOS ANGELES (March 3, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – kicked off their partnership today with Battle Cancer – the mass-participation fitness competition that raises money for cancer charities across the world. NOCCO will support Battle Cancer with a variety...

March 3, 2020

Perfect Hydration Launches Three New Sizes to Meet Increased Consumer Demand

LOS ANGELES (March 3, 2020) — Perfect Hydration, ultra-purified alkaline water with electrolytes, announced today the launch of three new sizes to its product lineup – the 1.5-liter, one-liter six-pack, and one-gallon bottle. The brand has introduced new sizes and product labels to meet increased consumer demand for clean-tasting alkaline water....

March 3, 2020

The Pro’s Closet Announces Partnership with USA Cycling

(Boulder, CO – March 3, 2020) - USA Cycling today announced a new partnership with The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components. As the Official Supplier of USA Cycling, The Pro’s Closet is excited to help shape the future of cycling by...

March 3, 2020

Cadence Sports & Peer-to-Peer Professional Forum Release 2019 Million Dollar Club List of America’s Top Cycling Fundraising Events

Austin, TX – At least 48 cause-related cycling rides raised more than $1 million each in 2019, according to the annual study released by Cadence Sports & the Peer-to-Peer Professional Forum. This study goes deep into exploring individual events to disclose which rides were members of the “Million Dollar Club”...

March 3, 2020

Para-triathlete, Jamie Brown, dominating the path to the 2020 Tokyo Paralympics with the support of RISE Brewing Co.

When Jamie Brown was a child, no one quipped he might one day be training for the Olympics  — or even be a serious athlete at all. Born with Fibular Hemimelia, Jamie grew up with three fingers on one hand and had his right foot amputated before his first birthday....

March 3, 2020

US Trail Running Conference announces renewed sponsorship agreement with Race Roster

Estes Park, CO – The US Trail Running Conference has announced that Race Roster, the fastest growing endurance registration platform in North America will be the presenting sponsor for the Race Director days at the 2020 event. This announcement marks a renewal of the sponsorship that is now in its...

March 3, 2020

More than 2,500 Show Love for Miami at Sold-Out 305 Half Marathon & “305K” produced by Life Time

MIAMI, Fla., Mar. 3, 2020 —the 2020 305 Half Marathon and 5K, aptly dubbed 305K, produced by Life Time took place in sunny Miami Sunday morning. More than 2,800 gathered at Lummus Park to take part in the event, which aims to capture the spirit of the 305 and celebrate...

March 3, 2020

Performance Tea announces its partnership with Six Days in the Dome, Tunnel Hill 100, and Durbin Race Management

Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced their partnership with Durbin Racing. Durbin Race Management was founded by Steve Durbin in 2014 to bring runners from around the world to smaller communities to provide needed funds for the local economies,...