March 5, 2020

Ride the Divide feature filmmaker to teach legacy content strategy at PCS

Many outdoor, cycling and active lifestyle brands think of content marketing as lots of little, one-off stories placed sporadically on social media and blogs. But filmmaker Mike Dion, the award-winning producer of Ride the Divide, Reveal the Path and Inspired to Ride, will show how brands like Moots, Salsa and...

March 5, 2020

1500 riders from 23 countries head to Mexico for GFNY Monterrey

NEW YORK CITY, March 5, 2020 – 1500 riders from 23 countries will take on GFNY Monterrey this Sunday March 8th as part of the 2020 Global Cycling Marathon Series. This weekend, all eyes will be on brothers, Miguel and Fernando Arroyo and cousins, Luis Lemus and Flavio de Luna....

March 5, 2020

deboer wetsuits partners with Simone Mitchell – 2019 IRONMAN Wales Champion

Stamford, CT, March 5, 2020. deboer wetsuits is proud to partner with Ironman Champion, Simone Mitchell. In September 2019 Mitchell raced her first professional triathlon – Ironman Wales, where she took the title, broke the course record, and punched her ticket to Kona in 2020.  Prior to her impressive professional...

March 4, 2020

Tour of Sufferlandria Raises $231K For Davis Phinney Foundation

Louisville, CO — The Davis Phinney Foundation is the appreciative recipient of $231,000 raised by the the almost 2,025 cyclists participating in The Sufferfest’s annual Tour of Sufferflandria (ToS), an international virtual cycling ride. The Tour takes place on The Sufferfest’s training app that provides fierce (and fun) cycling, yoga,...

March 4, 2020

Can short bouts of running lengthen lives?

A systematic review and meta-analysis in the British Journal of Sports Medicine of 14 observational studies has considered whether running — and what “dose” of running — affects the risk for death from any cause, and from cardiovascular health problems or cancer. The researchers looked at pooled data from just over 230,000 participants who were...

March 4, 2020

ASO is looking to revive the women’s Tour de France

A.S.O. edged back slowly into women’s racing in 2014, with La Course by the Tour de France. But they now appear motivated to organize a full stage race, although the actual length has yet to be defined. While the women’s race will not be held during the Tour de France,...

March 4, 2020

Cycling team manager threatens hunger strike over coronavirus quarantine in UAE

A manager of a French professional cycling team, who has been in quarantine in an Abu Dhabi hotel due to coronavirus concerns, threatened to go on hunger strike on Tuesday if authorities do not allow his team to leave the United Arab Emirates. Read more on Reuters.

March 4, 2020

Nike unveils the official uniforms for the 2020 Summer Olympics—and they’re completely sustainable

Ahead of the Olympic games in Tokyo this summer, Nike revealed a new collection that spotlights sustainable materials. The innovative fabrics include polyester made from recycled plastic bottles and nylon, as well as rubber and yarn waste from Nike factories. Check them out on Forbes.

March 4, 2020

Fox Factory’s Q4 sales climb 18.5 percent

Sales for the fourth quarter of fiscal 2019 were $185.9 million, an increase of 18.5 percent as compared to sales of $156.8 million in the fourth quarter of fiscal 2018. This increase in sales reflects a 24.2 percent increase in Powered Vehicles Group sales and an 11.3 percent increase in...

March 4, 2020

Love Run Philadelphia Half Marathon Welcomes Penn Sports Medicine as Official Medical Partner

PHILADELPHIA – March 5, 2020 – The Love Run Philadelphia Half Marathon today announced a renewed partnership with Penn Sports Medicine for the sixth consecutive year. The annual half-marathon & 7.6K will take place in the City of Brotherly Love on Sunday, March 29, 2020. “We are delighted to collaborate...