April 27, 2020

Toray’s New Kudos XT Sets New Standards For DWR Durability

Toray Industries, Inc. has announced Kudos XT, a new Durable Waterproof Treatment delivering higher levels of durability for both abrasion and machine washing. The breakdown of DWR treatment and subsequent "wetting out" of a garment's outer layer has been a top consumer complaint since the advent of waterproof/breathable fabrics. DWR...

April 27, 2020

TBI Joins Endurance Sports Coalition

In response to COVID-19, Triathlon Business International (TBI) has joined the Endurance Sports Coalition. Founded in 2010, TBI is a multisport industry networking organization of businesses and individuals who support the growth and success of triathlon as a business and a sport. For more information about TBI, click here. The...

April 26, 2020

iFit Makes Treadmill Travellin’ at Home a Reality

LOGAN, Utah, April 27, 2020—iFit, the leading interactive, connected fitness technology, is now streaming its Egypt walking series, a 14-part tour. This walking series is available to all iFit members and all free trial users of the newly launched iFit app. With iFit’s newly launched app, iFit’s award-winning workouts can...

April 24, 2020

PeopleForBikes Supports Additional Funds for Paycheck Protection Program

WASHINGTON, D.C. (April 24, 2020) — Today, the federal government injected an additional $310 billion into the Small Business Administration's Paycheck Protection Program (PPP), supporting small businesses hit hardest by COVID-19’s economic slowdown. Small businesses are the backbone of the bicycle industry, serving their local communities, especially those who now...

April 24, 2020

ENDU Virtual Granfondo – Spring Edition Starts April 26

Live again, from your home, the emotions of a Granfondo. Taste the feeling of the rising up at dawn, the breakfast, your favourite outfit, hurry up to pick up your bib, your gift bag with coupons and products offered by sponsor. Now we are ready, still a little patience and...

April 24, 2020

Naked Sports Innovations Collaborates With Virtual Trail Running Film Festival

What: Trail Running Film Festival: Virtual Edition When: Friday May 1st, 2020 5:30pm (PST) Brief For years the Trail Running Film Festival has brought the most relevant trail stories and visual artistry to theaters across the country. We’re adapting and responding to “distant socializing” with a 2 hour live stream...

April 24, 2020

The RunnerBox and The RiderBox Partner with Garuka Bar to Donate Inventory to Greater Lansing Food Bank

The RunnerBox and The RiderBox, a leading endurance subscription box company and Garuka Bar, a wholesome, handmade nutrition bar curator from Vermont, have partnered to donate 500 bars to the Greater Lansing Food Bank (GLFB), a non-profit organization that provides emergency food to people in need throughout Mid-Michigan. Food-banks around...

April 23, 2020

California International Marathon Announces New Registration Protection Policy

SACRAMENTO, Calif.—The California International Marathon, set to run from Folsom to the California State Capitol on December 6, 2020, has added a new “worry free” registration policy amidst COVID-19 concerns. If the 2020 CIM is unable to be conducted for any reason related to the COVID-19 public health crisis, all...

April 23, 2020

Endurance sports sidelined by virus join race for federal relief

The Endurance Sports Coalition has been lobbying for the replenishment of a small business loan program designed to help struggling businesses keep workers on their payroll, in addition to underscoring with lawmakers the industry will need further help. Read more on Bloomberg Government.

April 23, 2020

Skechers’ online business is booming this month— Here’s how much digital could deliver in annual sales

Skechers is proving that it can battle the coronavirus. After reporting solid first-quarter results this afternoon, the Manhattan Beach, Calif.-based company elaborated on its pandemic game plan in a conference call — and it starts with the booming online business. Read more on Footwear News.