News Topics
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June 24, 2020
Glyco-Durance™ by F2C Nutrition Celebrates 6 Years
F2C Nutrition is pleased to announce that Glyco-Durance™ the premium fuel for endurance athletes is turning six. After two years of research working with leading scientists to create the optimum race fuel that is quickly absorbed, gentle on the GI system and contains all the necessary electrolytes, CEO and president...
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June 24, 2020
Strong Youth Programming and Waste Prevention Efforts Help Earn California International Marathon a Second Gold Level Certification from the Council for Responsible Sport
PORTLAND, June 24, 2020 — The 2019 California International Marathon (CIM) produced by the Sacramento Running Association has earned its second gold level certification from the Council for Responsible Sport (Council), an Oregon-based nonprofit that provides independent verification of the socially and environmentally responsible work that sports event organizers do...
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June 24, 2020
TORRE Consulting Adds Two-Time World Champion and 2020 Paralympic Hopeful Clara Brown to Client Roster
Colorado Springs, Colo. - TORRE Consulting, the sports marketing agency specializing in Olympic activation, announced today that they will be representing highly decorated Para-cyclist Clara Brown (Falmouth, Maine). In the past 12 months, Brown has accumulated six UCI Para-cycling World Championships medals in the Track and Road disciplines. Competing at...
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June 24, 2020
PDX Triathlon Festival successfully goes Virtual
Portland, OR - The PDX Triathlon Festival, in its 39th year, is one of the oldest triathlon events in the country. This year, due to COVID-19, race directors had to face the difficult decision to either cancel the event or move forward with a modified version. “It was an easy decision” said...
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June 24, 2020
‘Great American Ride’ virtual event challenges cyclists to ride 3,700-mile route across America
Richmond, VA –In the new ‘Great American Ride’ from Sports Backers, participants in teams of four, eight, or 12 will attempt a virtual ride across America, including already completed segments of the developing 3,700-mile Great American Rail-Trail ™, a signature project from Rails-to-Trails Conservancy (RTC), the nation’s largest trail’s advocacy...
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June 23, 2020
New CADEX E-Commerce Platform Supports Local Dealers with 100% Margin Share
(Newbury Park, California - June 24, 2020) CADEX, the manufacturer of high-performance cycling products, today announced the launch of an e-commerce platform offering the full lineup of CADEX cycling components. The platform is designed to be both a seamless online channel for consumers as well as one that is profitable...
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June 23, 2020
Runner’s High: Can Cannabis Help Runners?
As cannabis becomes destigmatized for legitimate medical treatment, it’s worth exploring whether runners can reap any benefit from a plant that has been hailed as a remedy for ailments. And, if marijuana can indeed help runners, how can those potential benefits be received safely? Here's the science on how weed may...
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June 23, 2020
Fleet Feet Finds E-Commerce Boost Amid Pandemic
Fleet Feet has reopened 170 of its 184 stores in some capacity to strong initial results for many franchisees, according to a profile in Forbes. A decision to build a shared, central e-commerce site for all stores proved to be beneficial as stores were closed. Read more on SGBMedia.
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June 23, 2020
How Kona Is Coping Without IRONMAN
While IRONMAN athletes, supporters, and spectators make up a small portion of visitors each year, the Big Island—and Kailua-Kona in particular—have never been more desperate for triathletes to return for racing, training, and all the spending money that comes with that. For now, the town triathletes are looking to slowly jumpstart...
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June 23, 2020
Research Reveals a Link Between a Higher Income and Exercise
Having a goal - like improving health and fitness - and seeing the results is both fun and motivating, naturally inspiring one to make other improvements in their personal and professional life. Read more on inc.
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