April 30, 2020

Liv Cycling Introduces New Liv Rev Pro Helmet

NEWBURY PARK, Calif. (April 30, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new high performance Liv Rev Pro Helmet, designed for road, gravel, CX and cross country cyclists seeking ultra-light weight with optimal ventilation, safety and comfort. The Liv Rev Pro...

April 30, 2020

Nuun Hydration Announces Partnership with Cody Kelley for 2020

SEATTLE April 29, 2020- Nuun Hydration is proud to welcome Cody Kelley to their roster of sponsored athletes for the 2020 season. Kelley will be the first athlete to wear a custom Nuun-branded helmet, a move that points to an evolution in Nuun’s athlete sponsorship strategy. Based in Salt Lake...

April 30, 2020

Wanda Sports’ 2019 revenues reach US$1.15bn

Wanda Sports Group’s (WSG) total revenues for 2019 fell to US$1.15 billion, representing an annual decrease of nine per cent compared to the previous year. WSG chief executive Hengming Yang used the annual filing to express his confidence that the events and marketing agency can weather the impact of the ongoing coronavirus pandemic, citing...

April 30, 2020

Alta Cycling Group Provides Support for Retail Partners

KENT, Wash., April 30, 2020 — The COVID-19 crisis and ensuing recession continues to be a challenge that’s evolving week-by-week, making a challenging time even more of a struggle for Independent Bicycle Dealers (IBD’s). The leadership of Alta Cycling Group, a premier cycling company and owner of the Diamondback and...

April 30, 2020

New Partnerships and New Medals As COVID-19 Impacts Race Schedules

The coronavirus pandemic has upended the running world in the same way its changed travel, trade shows, and nearly every other aspect of daily life. Races around the world have been postponed until later in the year, including the Oklahoma City Memorial Marathon normally run in April in conjunction with...

April 30, 2020

Gran Fondo National Series and The Sufferfest Launch Virtual Qualification for USA Cycling Gran Fondo National Championship

(Gettysburg, PA – April 30, 2020) – In order to provide more opportunities for cyclists to qualify to compete in the 2020 USA Cycling Gran Fondo National Championship, the organizers of the Gran Fondo National Series partnered with the industry leader of Indoor Training, Wahoo & The Sufferfest, to launch...

April 30, 2020

CAKE Delivers Its First Production Series Ösa

(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started in the United States with Europe, Asia-Pacific, and other global markets starting deliver in the...

April 30, 2020

Trail Racing Over Texas’s Summer Virtual Running Series a Huge Success

Houston, Texas (April 30, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, has pivoted from hosting trail races to virtual runs as a result of COVID-19 to give their amazing running community a way to stay fit and stay connected with other runners. The...

April 30, 2020

IRONMAN Foundation, Framebridge and Good360 Team Up for Operation IRONAID Face Masks to Support Communities Throughout the Country During COVID-19 Pandemic

TAMPA, Fla. – The IRONMAN Foundation®, Framebridge and Good360 have announced that they have partnered for Operation IRONAID® Face Masks, a program that will bring non-sterile face masks and other Personal Protective Equipment (PPE) to first responders, hospitals and other organizations in need across the nation. Together, these brands are...

April 29, 2020

An Ironman Sale Is Pending Amid Coronavirus. Can Its Racing Mojo Endure?

Wanda Sports Group, announced that it would sell IRONMAN to Advance, owner of the media company Condé Nast, for a reported $730 million. The deal is scheduled to close next month. That leaves IRONMAN in an awkward purgatory, during which the seller wants to spend as little money as possible and...