April 21, 2020

Will fall 2020 marathons go on?

As the COVID-19 pandemic continues to threaten the health and safety of people around the world, the virus also continues to wreak havoc on the racing calendar. What was once shaping up as a crowded fall marathon season may not go off as planned.

April 21, 2020

NSGA sports participation study shows growth In 2019

Participation increased in 7 of 10 segments in 2019 according to the 2020 National Sporting Goods Association’s (NSGA) Sports Participation in the U.S. Report* released today. One segment remained relatively flat and two segments decreased compared to the prior-year the survey noted. Read more on SGBMedia.

April 21, 2020

Peloton will resume live classes from instructors’ homes

Peloton today announced that it will resume live workout classes after finally closing its studios on April 3rd when an employee tested positive for COVID-19. Classes will now be streaming from the instructors’ homes. Users can expect between two to three new live classes daily; the schedule currently focuses on morning classes, but the...

April 21, 2020

What will endurance races look like when they come back?

Marathons. Cycling Races. Triathlons. So many have been wiped out, but organizers are already planning how to bring them back. Read more in the New York Times.

April 21, 2020

USA Triathlon Foundation Partners with The Vice Wine, Makers of “The Tri Blend”

COLORADO SPRINGS, Colo.— The USA Triathlon Foundation today announced a partnership with The Vice Wine, a luxury winery based in Napa Valley, California, and operating out of California and New York, through 2022. Proceeds from The Vice Wine’s triathlon-inspired luxury limited edition batch The Tri Blend will benefit the USA...

April 21, 2020

Mountain Hardwear Supports Retail Partners with Commission Program

Richmond, Calif. (April 21, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that effective immediately, they are launching a program to support authorized specialty dealers who have closed or are under severely reduced operations. Participating retailers will have the...

April 21, 2020

WHY Racing promotes upcoming Virtual race with Tiger King spoof

Vancouver, WA Why Racing Events, the race event company that promoted a Naked Triathlon as part of an April Fool’s Joke, is at it again. This weekend they announced that the leading characters in the “Tiger King” would be involved in an epic showdown at their upcoming Virtual Spring Classic...

April 21, 2020

Sports Technology Company FORM Closes $12 Million Series A Funding Round

Vancouver, BC, April 21, 2020 — FORM (“the Company”), the direct-to-consumer sports technology company behind the world’s first augmented reality swim goggles, today announces $12 million CAD in Series A funding. The raise, led by large family offices in the UK and Denmark with participation from Silicon Valley Bank, follows...

April 21, 2020

Hutchinson Tires Unleashes the KRAKEN

MONTARGIS, FRANCE — Hutchinson Tires (manufacturing bicycle tires since 1890) has unleashed THE KRAKEN - it’s latest addition to the XC / Trail range. The Kraken Racing Lab is the remarkable result of close collaboration between designers, engineers and XC Hutchinson athletes. “The objective was to develop a fast, agile...

April 21, 2020

Performance Tea announces the release of Immunity with elderberry and vitamin C.

Boulder, CO: Performance Tea, leaders in using CBD and adaptogens to improve cognitive and physical wellness, announces the release of Immunity, its latest adaptogenic blend with elderberry and vitamin C. “We are thrilled to announce the launch of Immunity, our newest blend,” says Performance Tea CEO, Joe Gagnon, 75-time ultra-race...