May 1, 2020

AfterShokz Announces Launch of Making Stridez Grant for Youth Runners

Austin, TX — May 1, 2020 — AfterShokz, the leading manufacturer of bone conduction headphones, today launched its Making Stridez Grant for high school and Amateur Athletic Union (AAU) track & field and cross country teams. The new initiative will help financially support deserving team programs in celebration of Global...

May 1, 2020

The Pro’s Closet Teams with Saris to Sponsor World’s #1 Zwift Team

(Boulder, CO – May 1, 2020) - The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, today announces a new eRacing partnership with high-quality bike trainer and bicycle accessory manufacturer, Saris. Together they will sponsor the Saris + The Pro’s Closet (STPC) elite Zwift eRacing team,...

April 30, 2020

Electrolit Donates Over Half a Million Dollars of Hydration Beverages to Frontline COVID-19 Workers

CERRITOS, Calif. (April 30, 2020) – The makers of Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today that they have donated over $570k in hydration beverages to frontline COVID-19 workers. The donation will be distributed to hospitals throughout New York, California and...

April 30, 2020

Liv Cycling Introduces New Liv Rev Pro Helmet

NEWBURY PARK, Calif. (April 30, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new high performance Liv Rev Pro Helmet, designed for road, gravel, CX and cross country cyclists seeking ultra-light weight with optimal ventilation, safety and comfort. The Liv Rev Pro...

April 30, 2020

Nuun Hydration Announces Partnership with Cody Kelley for 2020

SEATTLE April 29, 2020- Nuun Hydration is proud to welcome Cody Kelley to their roster of sponsored athletes for the 2020 season. Kelley will be the first athlete to wear a custom Nuun-branded helmet, a move that points to an evolution in Nuun’s athlete sponsorship strategy. Based in Salt Lake...

April 30, 2020

Wanda Sports’ 2019 revenues reach US$1.15bn

Wanda Sports Group’s (WSG) total revenues for 2019 fell to US$1.15 billion, representing an annual decrease of nine per cent compared to the previous year. WSG chief executive Hengming Yang used the annual filing to express his confidence that the events and marketing agency can weather the impact of the ongoing coronavirus pandemic, citing...

April 30, 2020

Alta Cycling Group Provides Support for Retail Partners

KENT, Wash., April 30, 2020 — The COVID-19 crisis and ensuing recession continues to be a challenge that’s evolving week-by-week, making a challenging time even more of a struggle for Independent Bicycle Dealers (IBD’s). The leadership of Alta Cycling Group, a premier cycling company and owner of the Diamondback and...

April 30, 2020

New Partnerships and New Medals As COVID-19 Impacts Race Schedules

The coronavirus pandemic has upended the running world in the same way its changed travel, trade shows, and nearly every other aspect of daily life. Races around the world have been postponed until later in the year, including the Oklahoma City Memorial Marathon normally run in April in conjunction with...

April 30, 2020

Gran Fondo National Series and The Sufferfest Launch Virtual Qualification for USA Cycling Gran Fondo National Championship

(Gettysburg, PA – April 30, 2020) – In order to provide more opportunities for cyclists to qualify to compete in the 2020 USA Cycling Gran Fondo National Championship, the organizers of the Gran Fondo National Series partnered with the industry leader of Indoor Training, Wahoo & The Sufferfest, to launch...

April 30, 2020

CAKE Delivers Its First Production Series Ösa

(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started in the United States with Europe, Asia-Pacific, and other global markets starting deliver in the...