May 12, 2020

CAKE and Polestar Announce Expanded Brand Partnership

(Stockholm, Sweden – May 12, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded brand partnership to showcase CAKE’s electric motorcycles into Polestar’s showrooms in Europe, to start. The...

May 12, 2020

New Refund Policy and Ride Discount Offered for Six Gap Century

DAHLONEGA, GA. (May 12, 2020) - May is recognized across the U.S. as National Bike Month and organizers for the Six Gap Century & Three Gap Fifty bicycle ride want to motivate cyclists to register and train for the fall event. A new “no risk” refund policy has been adopted...

May 12, 2020

AthleteIQ Has a Plan to Save Athletic Businesses

San Francisco, CA, May 12, 2020 – Today, AthleteIQ by Unboxed is announcing it will be covering the cost for businesses that use their virtual athlete loyalty programs through the end of the year in response to the COVID-19 pandemic. The global COVID-19 pandemic has resulted in massive disruptions across...

May 12, 2020

RRCA Releases Return to Running: Runner Attitude Survey Results

Arlington, VA – From April 21 to May 6, 2020 the Road Runners Club of America (RRCA) collected over 10,000 responses on its Return to Running Events and Group Runs survey. The goal of the survey was to get an understanding about customer attitudes as they relate to returning to...

May 12, 2020

RAM Racing’s Allstate Hot Chocolate 15K/5K Surpasses One-Million-Dollar Fundraising Goal for Make-A-Wish®

CHICAGO, May 12, 2020 - RAM Racing’s Allstate Hot Chocolate 15k/5k race series, which is in more than 22 markets across the U.S. and Mexico, has exceeded expectations and surpassed their fundraising goal of $1 million for their national charity partner, Make-A-Wish. Just one month ago, when social distancing required...

May 11, 2020

IRONMAN to tighten virtual racing rules

The IRONMAN Corporation’s Virtual Races have enjoyed a lot of success, with tens of thousands of folks participating. But it’s also taken a lot of heat for performances that are too hard to believe. Therefore – and predictably – new guardrails will ensure a more fair and uniform set of...

May 11, 2020

PeopleForBikes Adds 60 New Member Companies

BOULDER, COLORADO (May 11, 2020) — PeopleForBikes is pleased to report that 60 bike businesses have joined the industry coalition as new members since the organization merged with the Bicycle Product Suppliers Association (BPSA) in 2019. These new additions were not previously members of either PFB or BPSA. In total,...

May 11, 2020

Under Armour sales plummet 23% as coronavirus stalls turnaround plans

The company expects revenue could be down as much as 50% to 60% during the second quarter, as demand for its merchandise remains constrained. Read the numbers on CNBC.

May 11, 2020

Dorel Sports reports fourth consecutive quarter of revenue growth

Dorel Sports has reported its fourth consecutive quarter of revenue growth in the first quarter of 2020 at $188.2 million, an increase of $3.6 million, or 2.0%, compared to a year ago. Sales improvements were at Cycling Sports Group (CSG) and Pacific Cycle (PCG), partially offset by weakness at Caloi. Read...

May 11, 2020

Over 15,000 Participants from Across the Globe Registered to Take Part in Third Week Of Rock ‘N’ Roll Virtual Running Series Races

TAMPA, Fla. (May 11, 2020) – The global community of walkers and runners came together for the third straight weekend with over 15,000 people from 87 nations and all 50 states stepping up to the virtual start line for Rock ‘n’ Roll VR3, the third edition in the Rock ‘n’...