May 26, 2020

Over 18,000 From Across the Globe Register to Take Part In 6K, 10K or Remix Challenge for Rock ‘N’ Roll VR5

TAMPA, Fla. (May 26, 2020) – The global community of walkers and runners came together for the fifth edition in the Rock ‘n’ Roll® Virtual Running™ (VR™) Series, Rock ‘n’ Roll VR5, with over 18,000 people from 95 nations and 47 states registered to step up to the virtual start...

May 26, 2020

Run the Perfect Mile in Support of Frontline Workers

BOSTON (May 26, 2020) – Today, a cohort of outdoor industry brands announced the Perfect Mile, a global virtual run to raise money for those helping to fight COVID-19. Inspired by the legacy of Sir Roger Bannister, the doctor-medic who ran his perfect sub-four minute mile after a day’s work in...

May 26, 2020

ATRA helps get the Vote out for G.O.A.T.

Colorado Springs, CO - The American Trail Running Association (ATRA) is supporting the effort of the World Mountain Running Association (WMRA), to recognize the amazing achievements of mountain runners worldwide. To this end, the WMRA has taken a look back at some of the “greatest of all time” athletes in mountain running...

May 26, 2020

PeopleForBikes Launches Groundbreaking Business Intelligence Hub for Fast Data Insights for Bike Industry

BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These metrics will give an overall sense of the state of bike riding and the bike...

May 26, 2020

Salomon Hosts WMN Virtual Half Marathon

OGDEN, Utah (May 26, 2020) – Today, Salomon announces the WMN Virtual Half, in partnership with Strava, which will take place during the May 29th weekend. This virtual event replaces the inaugural Salomon WMN Trail ½ Marathon, which was cancelled like many spring races. In light of the cancellation, Salomon pivoted to put together the WMN Virtual Half to give...

May 26, 2020

BibRave Brings the Party for Knockaround and Allstate Hot Chocolate Virtual Race Series

Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently created, managed, and executed a virtual pulse moment for Knockaround around their sponsorship of the Allstate Hot Chocolate 15K/5K. With virtual racing soaring in popularity, Knockaround leaned on BibRave for their digital expertise and creativity to differentiate...

May 26, 2020

MOXiLIFE® Nutrition Debuts an ‘Online Biomarker Testing’ partnership with PersonaLabs

Scottsdale AZ May 26th, 2020 – MOXiLIFE® Nutrition; a female founded Endurance Sports Nutrition Company starting June 1st in partnership with PersonaLabs, will provide personalized online blood testing for endurance athletes. The data derived from personalized testing can target nutrient deficiencies prior to symptoms an endurance athlete might experience due...

May 26, 2020

Race Across America Goes Virtual For 2020

Boulder, CO (May 26, 2021) – For the first time in 39 years Race Across America (RAAM) will not be held. The announcement was made with heavy hearts and it left a void for every ultra-racer in the world. But, when adversity appears, so does opportunity. Thanks to a group...

May 25, 2020

On a lighter note: What your Strava maps says about you

If you’re an avid Strava user, you know that every upload comes with an average pace, date and time, and a map. Whether you like it or not, the map is part of everyone’s file and shows the path you took to get your exercise done that day. A map...

May 25, 2020

Asics North America sees double-digit sales decline

Asics North America (ANA), which includes the U.S., Canada and Mexico, said sales in the U.S. were down 18.4 percent year-over-year in the first quarter.  Canada and Mexico were down 5.5 percent and 10 percent year-over-year in the local currency respectively. Asics U.S. saw a year-over-year decrease of 14.2 percent in...