News Topics
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July 14, 2020
Yeti Cycles Eliminates ‘Tribe’ From Its Community Name, Marketing
For decades, Yeti Cycles has used the word ‘tribe’ to define fellow Yeti bike riders. That ends on July 14, following a #NotYourTribe Change.org petition that started circulating last week asking Yeti to eliminate “tribe” from its marketing. Read more on GearJunkie.
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July 14, 2020
Saucony Slides into Post-Run Recovery with Endorphin Chillos by Chaco Footwear
Rockford, Mich. (July 14, 2020) – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister brand in the Wolverine Worldwide family, has created a limited-edition Endorphin version of its popular...
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July 14, 2020
BUFF® and UNICEF Join Forces to Provide Global COVID-19 Relief
SANTA ROSA, California (July 14, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its corporate alliance with UNICEF. Having had a previous philanthropic partnership with the United Nations agency, BUFF® is expanding support by pledging two...
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July 14, 2020
Behind J&A Racing’s Virtual Experience That Became an Overnight Success Through haku
In the early stages of the coronavirus pandemic, J&A Racing, a locally owned running event organization based in Virginia Beach, faced a challenge. After their spring in-person events were canceled, J&A Racing had to think quickly on how they’d be able to create a new revenue stream for their organization....
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July 14, 2020
RunSignup and GiveSignup Virtual Challenges Engage Participants with Milestones and Badges
Moorestown, NJ – RunSignup, the foremost technology provider for US races, has grown into the leading Challenge Platform for the endurance and nonprofit industries. The Challenge Platform is accessible to customers of both RunSignup and their sister company for nonprofits, GiveSignup, offering event organizers a fresh and limitless way to...
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July 14, 2020
ReSport partners with USRowing for “Row the Great Lakes” Challenge
Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch "Row the Great Lakes" this week. Starting Wednesday, participants will be able to log meters toward virtually rowing from Chicago to Toronto via Lake Michigan,...
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July 14, 2020
TrainingPeaks Announces Partnership With British Cycling Through 2022
Boulder, Colo., July 14th, 2020— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced they are renewing their partnership with British Cycling through 2022. This multi-year partnership provides British Cycling members access to cutting-edge training software at a discounted rate. Coaches...
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July 13, 2020
2020 Scotiabank Toronto Waterfront Marathon Transitions to a Virtual Race
TORONTO – Monday, July 13, 2020 – The Scotiabank Toronto Waterfront Marathon, set to take place on Sunday October 18th has been cancelled. Working closely with the City of Toronto and Mayor John Tory, event organizers Canada Running Series have made the decision to cancel the international event that generates...
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July 13, 2020
The Chicago Marathon, scheduled for Oct. 11, is canceled for just the 2nd time in its history
For the second time in its history, the Chicago Marathon has been canceled before runners cross the starting line. Organizers on Monday announced the 43rd running of the race, scheduled for Oct. 11, will not proceed because of the coronavirus pandemic. Read more on Chicago Tribune.
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July 13, 2020
Skechers President: Shoe-Box Tossing Incident Was ‘Troubling,’ Company Stands Firm on Mask Requirements for Stores
Skechers has issued a response following an incident during which a customer who refused to wear a face mask while shopping in one of its stores threw shoe boxes at employees. Read more on Footwear News.
