News Topics
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August 10, 2020
Giant Race Series announces Virtual San Francisco Event – News Release
(San Francisco, Calif): For the first time in its 11-year history, the San Francisco Giant Race presented by Alaska Airlines is going Virtual. Previously scheduled for the Labor Day Holiday Weekend (Sept. 4-6) at Oracle Park in San Francisco, the Giant Race Series’ flagship event will now be held virtually...
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August 10, 2020
Protekt Products Partners with PEAR Sports to Develop Health and Wellness App
SAN DIEGO, Calif. (August 10, 2020) – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software platform that delivers targeted smart coaching technology for dozens of leading brands. The new Protekt...
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August 10, 2020
CAKE and Tom Dixon Announce Partnership to Get London Moving Again
(Stockholm, Sweden – August 10, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Tom Dixon, the global lighting, furniture, and home accessories brand, today announced an expanded brand partnership with The Coal Office, Tom Dixon’s headquarters for experiments, innovation, and collaborations in London. As the first step...
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August 10, 2020
iFit-Powered NordicTrack Rower Awarded PCMag’s Editors’ Choice
(LOGAN, Utah) — iFit, the interactive, connected fitness technology, is the key feature that led PCMag to award its coveted Editors’ Choice designation of Editors’ Choice to the NordicTrack RW900 Rower. “NordicTrack's connected machines stand out from the pack thanks to the company's excellent iFit software, which offers a deeper...
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August 10, 2020
Swiss Sportswear Brand ‘On’ Announces First Professional Run Club
Zurich, Switzerland – Monday, August 10th: On, the fastest growing running brand in the U.S., has announced the debut of its first professional run crew, the On Athletics Club (OAC). Coached by Dathan Ritzenhein, the inaugural roster includes Joe Klecker, Alicia Monson, Leah Falland (O’Connor), Emily Oren, Alicja Konieczek, Carlos Villarreal,...
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August 9, 2020
If You’re Diagnosed with Cancer, Don’t Quit Exercising
The American College of Sports Medicine (ASCM), the American Cancer Society, and 15 other international organizations published new exercise guidelines for people with cancer. Researchers cited the fact that exercise not only bolsters physical and mental health, but that scads of new data proved the value of physical activity in...
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August 8, 2020
Flame Bearers Highlights Stories of Female Olympians and Paralympians
BOSTON, MA - August 8, 2020 - Flame Bearers, a podcast profiling female Olympic and Paralympic athletes from around the world, is now available for download. The launch occurs on what would have been the final day of competition for the 2020 Tokyo Games, the first Olympic Games to be...
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August 8, 2020
Katrina Matthews (GBR) and Denis Chevrot (FRA) Take Titles in The HOKA ONE ONE IRONMAN VR18 Pro Challenge
TAMPA, Fla. (Aug. 8, 2020) – Katrina Matthews of Great Britain and Denis Chevrot of France took titles in the professional women’s and men’s races, respectively during the 18th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend’s race positioned eight professional athletes from around the world...
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August 7, 2020
Female Cycling Incentive
August 7h, 2020 Natchez –Tour organizers at Rockstar All Access announced today they will offer a $1,200 incentive payout to the overall fastest female. The Mississippi held company is organizing a “Tour the Trace” event to be held in Late November. Participants will endure a 444-mile tour through 3 states...
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August 7, 2020
Water bottle branding perpetuates eating disorder culture in endurance sport
Cycling company Rapha, a premier brand in the sport known for cool and minimalist gear, has athletes abuzz when a water bottle of theirs with a worrisome message has been circulating Twitter over the past week. Runners aren't happy with the message, which encourages fueling exercise with water and a...
