August 3, 2020

Colorado Classic publishes its COVID Mitigation Plan hoping to support other event organizers and riders

Denver, CO (August 3, 2020) —Despite cancelling its own event due to increased concerns around a spike in new COVID-19 cases nationwide, the Colorado Classic today published its COVID Mitigation Plan in the hope it will offer assistance to other event organizers, teams and riders as the sport continues to...

August 1, 2020

Danielle Dingman (USA) and Debuting Professional Matt Mcwilliams (USA) Take Titles in The HOKA ONE ONE IRONMAN VR17 Pro Challenge

TAMPA, Fla. (Aug. 1, 2020) – Danielle Dingman of Boise, Idaho and Matt McWilliams of Boulder, Colo. completed an American sweep in the professional women’s and men’s races, respectively during the 17th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend’s race positioned eight professional athletes from...

July 31, 2020

Under Armour warns sales will decline as much as 25% in second half of 2020

Under Armour said Friday that it was “encouraged” by the momentum it has seen in June and July, as its stores are reopening after temporarily being shut. During an earnings call, however, it said revenue could fall anywhere between 20% and 25% in the back half of 2020. Within this...

July 31, 2020

Nike Details 500 HQ Layoffs in New Filing

The company said it would permanently reduce its workforce by 500 employees at its Beaverton, Ore. headquarters. The layoffs will begin Oct. 1, with additional separations expected after that date. Read more on Footwear News.

July 31, 2020

California retailers threatened with lawsuits over their websites’ accessibility

At least 15 bike shops in California have received emails and letters from a law firm threatening suits over their websites' compliance with the Americans with Disabilities Act and a California statute. Read more on Bicycle Retailer.

July 31, 2020

Barebells Protein Bars Expands to Trader Joe’s Locations Nationwide

LOS ANGELES (July 31, 2020) – Barebells– the best-selling, high-in-protein, no added sugar* protein bar brand – is hitting Trader Joe’s locations nationwide. The popular Cookies & Cream and Caramel Cashew flavors can be found on store shelves this August as a part of the brand’s coast-to-coast growth initiatives and...

July 31, 2020

Nuun Hydration Announces New Partnership with Non-Profit &Mother

July 31, 2020 SEATTLE - Yesterday Nuun Hydration announced the formal partnership between their brand and the new non-profit “&Mother” founded by Olympic Medalist Alysia Montaño. The profit of select merchandise available on Nuun’s website will benefit the organization in their mission to break down the barriers limiting a woman’s...

July 31, 2020

haku Rolls Out Innovative Fitness Wearables Integration

haku, the unparalleled technology partner leading innovative solutions for the endurance industry, has announced the rollout of its fitness wearables integration with top brands - including Fitbit and Garmin - aiming to provide the absolute best participant experience during virtual events. Being the only technology provider to have advanced event...

July 30, 2020

Endurance Sportswire Executive Interview Series – Dave Scott, 6x IRONMAN World Champion and premier triathlon coach for 45 years

Forty Years in the making, Dave “The Man” Scott, writes that perhaps the Professional Triathletes Organisation arrived for times like these. The Professional Triathletes Organisation was launched almost three years ago in an attempt to forge a better future for the world’s leading multisport athletes, a vehicle to help them...

July 30, 2020

U.S. road races are not safe from COVID-19 danger says leader of cycling task force

U.S. road races are not safe from COVID-19 danger says leader of cycling task force. Steve Brunner, chairman of the new group Cycling Events Task Force, believes traditional road races should be halted or greatly modified. Brunner's group has published a 15-page report for race directors on how to safely...