August 9, 2020

If You’re Diagnosed with Cancer, Don’t Quit Exercising

The American College of Sports Medicine (ASCM), the American Cancer Society, and 15 other international organizations published new exercise guidelines for people with cancer. Researchers cited the fact that exercise not only bolsters physical and mental health, but that scads of new data proved the value of physical activity in...

August 8, 2020

Flame Bearers Highlights Stories of Female Olympians and Paralympians

BOSTON, MA - August 8, 2020 - Flame Bearers, a podcast profiling female Olympic and Paralympic athletes from around the world, is now available for download. The launch occurs on what would have been the final day of competition for the 2020 Tokyo Games, the first Olympic Games to be...

August 8, 2020

Katrina Matthews (GBR) and Denis Chevrot (FRA) Take Titles in The HOKA ONE ONE IRONMAN VR18 Pro Challenge

TAMPA, Fla. (Aug. 8, 2020) – Katrina Matthews of Great Britain and Denis Chevrot of France took titles in the professional women’s and men’s races, respectively during the 18th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend’s race positioned eight professional athletes from around the world...

August 7, 2020

Female Cycling Incentive

August 7h, 2020 Natchez –Tour organizers at Rockstar All Access announced today they will offer a $1,200 incentive payout to the overall fastest female. The Mississippi held company is organizing a “Tour the Trace” event to be held in Late November. Participants will endure a 444-mile tour through 3 states...

August 7, 2020

Water bottle branding perpetuates eating disorder culture in endurance sport

Cycling company Rapha, a premier brand in the sport known for cool and minimalist gear, has athletes abuzz when a water bottle of theirs with a worrisome message has been circulating Twitter over the past week. Runners aren't happy with the message, which encourages fueling exercise with water and a...

August 7, 2020

100%® and BORA – hansgrohe debut new S3 style

SAN DIEGO, Calif. – August 7, 2020– 100% and the BORA – hansgrohe Professional Cycling Team have joined forces once again to create a special edition of the popular S3®style. Featuring BORA – hansgrohe’s signature green and white color scheme, 100%’s most popular style is now available with a fresh...

August 7, 2020

Human Potential Running Series Returns to In-Person Running Events with Huge Success. Eyes Full Schedule of Events

Arvada, CO – August 6, 2020 - The Human Potential Running Series (HPRS), Colorado’s largest series of ultramarathons and the 4th largest ultra-series in North America, successfully returned to in person racing on July 11, 2020, becoming the first trail and ultra races in Colorado to return since the Covid-19 Pandemic began. The series...

August 7, 2020

Council for Responsible Sport now developing Responsible Sport Standard for Organizations

PORTLAND, OR August 7, 2020—Since 2007, the Council for Responsible Sport (Council) has offered a framework by which standalone sporting events can assess and certify their social and environmental impacts. The Council is now facilitating the development of criteria for organizations that produce and/or host multiple events, and it seeks...

August 7, 2020

Elite Partners with Zwift to Launch the Sterzo Smart

FONTANIVA, ITALY —  In partnership with Zwift, Elite is proud to release the STERZO SMART. The STERZO SMART is Elite’s revolutionary electronic steering plate to be used with indoor bike trainers. This innovative accessory measures the rotation angle of a rider’s handlebars as they move left and right. This allows...

August 7, 2020

Houston Marathon Uses haku’s Virtual Suite of Products to Host a Novel Virtual Event

When the COVID-19 crisis struck, the Houston Marathon Committee decided that they wanted to create a virtual experience to bring their community together in a unique way and turned to haku’s robust platform of virtual products to help. With virtual event popularity rising as social distancing measures continued to be...