News Topics
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October 15, 2020
Hyosung Collaborates with Team Intencity from University of Oregon Sports Product Management Program
October 15, 2020 – Portland, OR and Seoul, South Korea –With consumer research conducted and product concept on the drawing board, a five person group of graduate students from University of Oregon’s prestigious Sports Product Management (SPM) program, headed to ISPO Munich 2020 to find just the right materials to...
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October 15, 2020
E Ola Mau: Over 8,000 Registered Athletes from around the World compete in First Virtual Full-Distance IRONMAN Triathlon, IRONMAN VR27 Kona, during IRONMAN VR World Championship Celebration Week
TAMPA, Fla. (October 15, 2020) – In a fitting week-long tribute to the iconic and beloved IRONMAN World Championship®, IRONMAN provided the entire endurance community a way to enjoy the magic of the event with the IRONMAN® VRTM Championship Celebration. The virtual celebration included the first-ever offering of a virtual...
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October 15, 2020
MBT Unveils Its Most Ambitious Performance Running Shoe Yet
Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its most daring and advanced performance running shoe to date: the Huracan 3000. The premium $199...
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October 15, 2020
Cali Condors Tap Bratter PA as 2020 ISL Season Sponsor
MIAMI BEACH, Fla. October 15, 2020 — As the International Swimming League (ISL) prepares to kick off its second season on Friday, October 16, the Cali Condors have tapped attorney Joshua Bratter’s BRATTER PA to be their 2020 ISL season sponsor. Led by General Manager and four-time Olympic gold medalist,...
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October 15, 2020
Grandma’s Marathon signs ASICS as Official Shoe Sponsor
(DULUTH, MINN.) --- Grandma’s Marathon – Duluth, Inc. today is announcing a multi-year agreement to make ASICS the official running shoe sponsor of Grandma’s Marathon. The 45th annual race weekend will take place next summer, scheduled for June 17-19, 2021. As a presenting sponsor for the next three years, ASICS Corporation...
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October 14, 2020
Why Don’t Runners’ Knees Fail More Often?
Biology suggests that decades of running should invariably blow out your knees. Scientists are trying to understand why that doesn’t happen. Find out why in this study on Outside.
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October 14, 2020
Running Industry Executives Discuss Maintaining Momentum and Improving Diversity in This Running Boom
Footwear News gathered together a number of executives from the industry for a conversation on “Making the Most of the Running Boom.” The event took place on Oct. 14, with the panel discussing the impact of the boom on their business, its likely longevity, how the industry could sustain growth,...
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October 14, 2020
Mammut: New Firmware Upgrade for Barryvox
The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages in alternative search mode, optimized battery recognition, a software update for connecting devices to the...
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October 14, 2020
Ready to Rock: Rock ‘n’ Roll Marathon Series Introduces Safe Return to Running Guidelines
TAMPA, Fla. (October 14, 2020) – The Rock ‘n’ Roll® Marathon Series, part of The IRONMAN Group, today announced it is Ready to Rock with the release of its Safe Return to Running Guidelines, a series of comprehensive operating principles prepared in accordance with industry standards for open air mass...
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October 14, 2020
Digital Japan Cup Cycle Road Race Utsunomiya | Riders from UCI World and Pro Teams will race virtually on Oct 17th on ROUVY
Utsunomiya City, Japan / October 14th, 2020 - Japan Cup Cycle Road Race Organizing Committee together with ROUVY presents and brings Asia's premier road race to the global community of cycling enthusiasts around the world. The 2020’ edition of Japan Cup Cycle Road Race will have 2 virtual competitions, both “pros only”...