News Topics
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September 1, 2020
RiteFuel Introduces Sports Hydration Drink Mix
September 1, 2020– RiteFuel Endurance Works introduces their RiteFuel Sports Hydration Drink Mix designed to support athletes based on the duration of their exercise. Electrolytes, carbohydrates, vitamins, and caffeine are thoughtfully formulated for the length of the workout. Using a unique approach known as “Hydration by Duration,” the RiteFuel Advanced...
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September 1, 2020
Long Beach Marathon Renews Partnership with Anheuser-Busch
LONG BEACH – Sept 1, 2020 – Motiv Sports, operators of the Long Beach Marathon and Half Marathon, today announced a renewed partnership with Michelob ULTRA as the Official Beer Sponsor and Beach Bum Sponsor of the 2020 Virtual Race. Runners 21+ will be able to enjoy their post-race Michelob...
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September 1, 2020
Balega Launches New Reflective Enduro Sock for Fall 2020
DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly approaching and daylight becoming more scarce, many runners run at night or early in the...
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September 1, 2020
Trail Racing Over Texas Announces that Brazos Bend 100 is Now a Western States 100 Qualifier
Houston, Texas (September 1, 2020)– Trail Racing Over Texas (TROT), announces today that its most popular race, the Brazos Bend 100, is now a Western States qualifier race. The Western States 100-Mile Endurance Run is the world’s oldest 100-mile trail race and attracts participants from all over the world. “To...
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August 31, 2020
Cotopaxi Welcomes Wendy Yang As Newest Board Member
Salt Lake City, UT. Aug, 2020 -- Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading the remarkable growth of HOKA ONE ONE, Teva, and Sanuk. She was previously an executive...
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August 31, 2020
Over 8,000 Registered Participants From 94 Nations Register to Take on Rock ‘N’ Roll VR18
TAMPA, Fla. (Aug. 31, 2020) – More than 8,000 people from 94 nations and 45 states stepped up the virtual start line for the 18th edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. This past weekend’s Rock ‘n’ Roll VR18 gave participants the opportunity to challenge themselves with...
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August 31, 2020
Athleta’s comps soar on strength in active
Athleta’s same-store sales climbed 19 percent in the second quarter as the chain tapped into the overall momentum in active apparel in the quarter, according to the quarterly results of its parent, Gap Inc. Online sales at Athleta grew 74 percent to offset a 45 percent drop in in-store sales....
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August 31, 2020
What not to wear: the most uncomfortable running outfits imaginable
From wearing Crocs to jeans, here are some of the worst things you could choose to wear on race day. Read more on Canadian Running.
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August 31, 2020
Garmin back online after sudden outage this weekend
This latest disruption followed the ransomware attack last month. Read more on Cycling Weekly.
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August 31, 2020
In a world without races, how sports nutrition companies are adapting
From supporting runners virtually to donating food to frontline workers, some of your favorite brands have shifted their focus away from competition and toward community. Read more on Runner's World.
