News Topics
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September 15, 2020
Austin Pole Vault and Starky’s FA.S.T. Camp Unite to Support Military Athletes
US Military Endurance Sports (USMES) Boulder, CO – Sept 15, 2020 – Austin Pole Vault and Throw co-founder Brandon Frye first met Andrew “Starky” Starykowicz when the Frye family provided host housing for CapTex Tri. “I brought my wife and three girls to watch Andrew race,” said Frye, “and the...
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September 15, 2020
athleteReg expands virtual challenge leaderboard showcasing achievements
Easthampton, MA — As the endurance space continues to evolve, virtual challenges have become the latest standard. With that, athleteReg is excited to introduce another addition to virtual challenges: interactive leaderboards. Building on an already engaging platform, challenge achievements have been given increased real estate allowing participants to see how...
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September 14, 2020
PepsiCo to launch drink to aid sleep as consumers struggle with stress
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that contains 200 miligrams of L-theanine and 10% of the daily value of magnesium. Read more on...
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September 14, 2020
Fitbit Receives Regulatory Clearance For ECG App To Identify Atrial Fibrillation (AFib)
Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation, a condition that affects more than 33.5 million people globally. The Fitbit ECG App will be...
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September 14, 2020
The Pikes Peak APEX Pushes Forward to Raise Funds for The Pikes Peak Outdoor Recreation Alliance Trail Stewardship Fund
Colorado Springs, Colorado — The Pikes Peak APEX presented by RockShox is not only attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak, but it is raising funds to improve the trails in the Pikes Peak region. The first-year event...
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September 14, 2020
OutsidePR Adds Sarah Niklas As Account Manager
SAUSALITO, Calif. – OutsidePR, the outdoor industry’s leading public relations agency, is pleased to announce the hiring of Sarah Niklas as account manager. Sarah joins the team with over eight years of expertise in the public relations and event sector of the outdoor industry, and will lead efforts on strategy...
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September 14, 2020
New Holland Brewing Rolls Out Iconic Dragon’s Milk Reserve For Fall Savoring
Holland, MI, Sept. 14 2020 -- As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available beginning in October, the final Reserve release of 2020 pairs Dragon’s Milk Bourbon Barrel-Aged Stout with...
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September 14, 2020
Stages Cycling Hosts October Global SPARK Fitness Event
Boulder, Colorado – Stages® Cycling, LLC is proud to present SPARK, a StagesStudio™ event, powered by StagesCloud™, that grants participants around the globe a month of prescribed workouts, community, and virtual camaraderie. The participation cost of $25 mobilizes an individual who depends on a working bicycle for work, school, access...
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September 14, 2020
CamelBak® Brings Lightweight Performance to Redesigned Bike Packs for Spring 2021
PETALUMA, Calif. (Sept. 14, 2020) – CamelBak®, the global leader in award-winning personal hydration products, introduces a redesigned collection of its most popular bike packs for spring 2021 as part of its continued focus on delivering lightweight performance on the trail. Packs in the new lineup include the new Rogue™ Light,...
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September 11, 2020
The new drug in endurance doping
Operation Aderlass, an investigation into the doping allegations brought against German physician Mark Schmidt, has discovered the use of a new endurance drug called synthetic hemoglobin H7379, a synthetic form of oxygen-transporting hemoglobin, but is harder to detect. Read more on Canadian Running.
