September 15, 2020

US Trail Running Conference announces Vic Thasiah as keynote speaker

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that Vic Thasiah, Executive Director of Runners for Public Lands, will be the keynote speaker at the industry-leading event in October. Runners for Public Lands is building an inclusive community around running, and protecting...

September 15, 2020

The Trans-Texas Virtual Run Raises Over $16,000 for the Tarahumara Community Affected by COVID-19

Houston, Texas (September 15, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas and host of The Trans-Texas Virtual Run has raised over $16,000 for its nonprofit charity partner, True Messages, to help the Tarahumara of Northern Mexico as they wrestle with the Novel Coronavirus....

September 15, 2020

Crafted Energy Expands Distribution Network Through Partnership With Downeast Bicycle Specialists

PHOENIX, Ariz. - Crafted Energy, a premiere functional energy bar brand based out of Phoenix, Arizona, has announced a partnership with Downeast Bicycle Specialists, a leading bike parts and accessories distributor and a subsidiary of the Hans Johnsen Company, increasing distribution channels to more easily reach consumers in the cycling...

September 15, 2020

Austin Pole Vault and Starky’s FA.S.T. Camp Unite to Support Military Athletes

US Military Endurance Sports (USMES) Boulder, CO – Sept 15, 2020 – Austin Pole Vault and Throw co-founder Brandon Frye first met Andrew “Starky” Starykowicz when the Frye family provided host housing for CapTex Tri. “I brought my wife and three girls to watch Andrew race,” said Frye, “and the...

September 15, 2020

athleteReg expands virtual challenge leaderboard showcasing achievements

Easthampton, MA — As the endurance space continues to evolve, virtual challenges have become the latest standard. With that, athleteReg is excited to introduce another addition to virtual challenges: interactive leaderboards. Building on an already engaging platform, challenge achievements have been given increased real estate allowing participants to see how...

September 14, 2020

PepsiCo to launch drink to aid sleep as consumers struggle with stress

Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that contains 200 miligrams of L-theanine and 10% of the daily value of magnesium. Read more on...

September 14, 2020

Fitbit Receives Regulatory Clearance For ECG App To Identify Atrial Fibrillation (AFib)

Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation, a condition that affects more than 33.5 million people globally. The Fitbit ECG App will be...

September 14, 2020

The Pikes Peak APEX Pushes Forward to Raise Funds for The Pikes Peak Outdoor Recreation Alliance Trail Stewardship Fund

Colorado Springs, Colorado — The Pikes Peak APEX presented by RockShox is not only attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak, but it is raising funds to improve the trails in the Pikes Peak region. The first-year event...

September 14, 2020

OutsidePR Adds Sarah Niklas As Account Manager

SAUSALITO, Calif. – OutsidePR, the outdoor industry’s leading public relations agency, is pleased to announce the hiring of Sarah Niklas as account manager. Sarah joins the team with over eight years of expertise in the public relations and event sector of the outdoor industry, and will lead efforts on strategy...

September 14, 2020

New Holland Brewing Rolls Out Iconic Dragon’s Milk Reserve For Fall Savoring

Holland, MI, Sept. 14 2020 -- As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available beginning in October, the final Reserve release of 2020 pairs Dragon’s Milk Bourbon Barrel-Aged Stout with...