November 17, 2020

Mars to buy Kind bars maker to push into healthy snacks market

Candy manufacturer Mars Inc will buy Kind North America, the company that makes healthy granola and energy bars, as the Snickers and M&M maker looks to extend its global reach. Kind will operate as a separate business within Mars globally, the companies said. Reuters

November 17, 2020

POM hires former Bike editors, will launch mountain bike title

Pocket Outdoor Media is adding scale to its Active Pass membership by hiring five Bike magazine editors who were furloughed this fall. The crew will lead the effort to launch a new mountain bike title in 2021. A360 Media also announced in October that it will “pause” the magazine as...

November 17, 2020

Harley-Davidson Unveils E-Bike Models: The First Serial 1s Are Available Now

A couple weeks ago, motorcycle manufacturer Harley-Davidson announced its spinoff bicycle brand, Serial 1 Cycle Company. A first look at the new e-bike models is now here. GearJunkie

November 17, 2020

Atlanta Track Club and Their Technology Partner haku Carry on the Tradition of the AJC Peachtree Road Race Through an Immaculate Virtual Experience

With a long and respected legacy of hosting Atlanta's most prestigious endurance events, Atlanta Track Club will be hosting this year’s Running of the AJC Peachtree Road Race virtually for the first time in its 51-year history. Despite not running or walking down Peachtree Road with 60,000 other participants in...

November 17, 2020

Mountain Hardwear Bolsters European Presence With New Distribution Partners

Richmond, Calif. (November 17, 2020) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce the expansion of their international distribution to include four new distribution partners in Europe including MnO International, 2Pure, E.Tremmel Marketing and Amwear. “The value of having...

November 17, 2020

icebreaker to plant a tree for every holiday purchase

DENVER, CO. (November 17, 2020)-- Icebreaker, the New Zealand-based apparel brand and leader in sustainable clothing, is giving back to nature this holiday season by planting one tree for every purchase made through icebreaker.com in the North American region. The initiative begins on Giving Tuesday, December 1, and will continue...

November 17, 2020

USA Triathlon Announces “Race Local, Compete Nationally” Initiative Presented by TriBike Transport to Support Race Directors

COLORADO SPRINGS, Colo. — USA Triathlon today announced its “Race Local, Compete Nationally” initiative presented by TriBike Transport, which provides USA Triathlon race directors with resources, payment flexibility and promotional support as in-person racing returns to the calendar. The initiative includes a new COVID-19 Safety Certification, which grants “Certified Safe...

November 17, 2020

Mermaid Series launches the next episode of virtual challenges on sodisp.com

San Jose, CA (November 17, 2020) The Mermaid Series, a women’s focused triathlon and running race series has partnered with sodisp.com to provide an engaging and enhanced virtual experience for participants from across the globe with the RACE TO 2021. The 61 day challenge is leveraging the technology and virtual...

November 17, 2020

Race Roster and the ASICS Runkeeper™ app introduce audio cues

London, ON (Tuesday, November 17, 2020) - Race Roster’s NEW audio cues feature provides event organizers with a fantastic way to engage with participants at exactly the right moment as they track their event progress using the ASICS Runkeeper™ app. Event organizers can set up recordings and sounds to play...

November 16, 2020

Running Shoes are part of an environmental crisis. Is change coming?

A look at the environmental impact of a pair of sneakers and how a few companies are making the running shoe industry more sustainable. PodiumRunner