June 21, 2024

supertri and Varlo Sports Unite to Disrupt and Ignite the Growth of Triathlon

Cherry Hill, New Jersey (June, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a leader in sports apparel innovation is pleased to announce its multi-year strategic partnership as supertri’s Official Global Apparel Provider. Supertri is the new name and vision for Super League Triathlon, delivering fast, technical and tactical racing featuring the world’s best...

June 20, 2024

Why Michael Johnson’s $30 Million Track League Won’t Have Any Safety Pins

Michael Johnson’s new track league, formally launched this week and debuting next spring, addresses several major issues in the sport. Grand Slam Track also tackles one very small one. Sprinters and runners competing in the league won’t pin paper bibs to their jersey tops, eliminating a long-loathed anachronism. Athletes have...

June 20, 2024

Zing Coach Raises $10M for Feature-Packed AI Fitness App

That’s the idea behind Zing Coach, a fitness app backed by health tech company Palta, which just raised $10 million in equity and debt financing in a Series A funding round. Zing Coach will use the funding to enhance its technology and features, enter new markets and expand its team....

June 20, 2024

Are jean shorts back? This French-running brand seems to think so

The origins of this unconventional running trend began on X earlier this month when a user tweeted a photo of the shorts on the website. The tweet quickly went viral, amassing over 80,000 views, and Satisfy Running reaped the benefits, selling out of their PeaceShell™ 5-inch inseam Digital Denim shorts in no...

June 20, 2024

Participants Set to “Race Across The Sky” with the Kickoff of 2024 Life Time Leadville Race Series

Leadville, Colo. (June 20, 2024)/ENDURANCE SPORTSWIRE/ – The Life Time Leadville Race Series, consisting of both run and cycle events, leads participants through the picturesque trails and hills of Leadville, CO as they “Race Across the Sky.” The Series will take place over five weekends in June, July and August...

June 20, 2024

J&A Racing Announce The New Beach Bum Challenge In Virginia Beach

JUNE, 2024 – VIRGINIA BEACH, VIRGINIA /ENDURANCE SPORTSWIRE/ – J&A Racing, the premier racing company in Coastal Virginia, announcing a new challenge for participants. The Beach Bum Challenge is a two-race challenge that includes participation in the iconic Yuengling Shamrock Marathon Weekend and the Chartway Virginia Beach 10 Miler. The...

June 20, 2024

Mountain Hardwear Wins The “Excellence In Apparel & Softgoods” Award At The Grassroots Connect Tradeshow

Richmond, Calif. [June 20, 2024] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, earned a major accolade at last week’s Grassroots Connect tradeshow in Reno, winning the award for "Excellence in Apparel & Softgoods." The prestigious award was...

June 20, 2024

Velocio Renewed Gives Reconditioned Cycling Apparel a Second Life in the Saddle

Londonderry, NH (June 20, 2024)/ENDURANCE SPORTSWIRE/ –Velocio, makers of performance cycling apparel, is pleased to announce the relaunch of Velocio Renewed with an all-new trade-in option. The refreshed program includes a collection of revived, repurposed, and reconditioned apparel that is ready for a second life in the saddle. Buying secondhand...

June 20, 2024

Professional Triathletes Organisation Appoints Dr Andy Baldwin as PTO Medical Director

London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce the appointment of Dr. Andy Baldwin as its first Medical Director. Dr. Baldwin, a seasoned family medicine physician and long-standing triathlete, is described by PTO’s Chief Events Officer, Patrick Byerly, as “a perfect fit” for the role....

June 20, 2024

Rudy Project Unveils the Rebel: A Breakthrough in Road Helmet Design

San Clemente, CA, June 20, 2024 /ENDURANCE SPORTSWIRE/ - Rudy Project, renowned Italian creators of sports performance eyewear and helmets, is proud to announce the launch of the Rebel, a revolutionary road helmet that sets new standards in safety, sustainability, and performance. The Rebel is meticulously engineered to offer unmatched...