June 20, 2024

Are jean shorts back? This French-running brand seems to think so

The origins of this unconventional running trend began on X earlier this month when a user tweeted a photo of the shorts on the website. The tweet quickly went viral, amassing over 80,000 views, and Satisfy Running reaped the benefits, selling out of their PeaceShell™ 5-inch inseam Digital Denim shorts in no...

June 20, 2024

Participants Set to “Race Across The Sky” with the Kickoff of 2024 Life Time Leadville Race Series

Leadville, Colo. (June 20, 2024)/ENDURANCE SPORTSWIRE/ – The Life Time Leadville Race Series, consisting of both run and cycle events, leads participants through the picturesque trails and hills of Leadville, CO as they “Race Across the Sky.” The Series will take place over five weekends in June, July and August...

June 20, 2024

J&A Racing Announce The New Beach Bum Challenge In Virginia Beach

JUNE, 2024 – VIRGINIA BEACH, VIRGINIA /ENDURANCE SPORTSWIRE/ – J&A Racing, the premier racing company in Coastal Virginia, announcing a new challenge for participants. The Beach Bum Challenge is a two-race challenge that includes participation in the iconic Yuengling Shamrock Marathon Weekend and the Chartway Virginia Beach 10 Miler. The...

June 20, 2024

Mountain Hardwear Wins The “Excellence In Apparel & Softgoods” Award At The Grassroots Connect Tradeshow

Richmond, Calif. [June 20, 2024] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, earned a major accolade at last week’s Grassroots Connect tradeshow in Reno, winning the award for "Excellence in Apparel & Softgoods." The prestigious award was...

June 20, 2024

Velocio Renewed Gives Reconditioned Cycling Apparel a Second Life in the Saddle

Londonderry, NH (June 20, 2024)/ENDURANCE SPORTSWIRE/ –Velocio, makers of performance cycling apparel, is pleased to announce the relaunch of Velocio Renewed with an all-new trade-in option. The refreshed program includes a collection of revived, repurposed, and reconditioned apparel that is ready for a second life in the saddle. Buying secondhand...

June 20, 2024

Professional Triathletes Organisation Appoints Dr Andy Baldwin as PTO Medical Director

London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce the appointment of Dr. Andy Baldwin as its first Medical Director. Dr. Baldwin, a seasoned family medicine physician and long-standing triathlete, is described by PTO’s Chief Events Officer, Patrick Byerly, as “a perfect fit” for the role....

June 20, 2024

Rudy Project Unveils the Rebel: A Breakthrough in Road Helmet Design

San Clemente, CA, June 20, 2024 /ENDURANCE SPORTSWIRE/ - Rudy Project, renowned Italian creators of sports performance eyewear and helmets, is proud to announce the launch of the Rebel, a revolutionary road helmet that sets new standards in safety, sustainability, and performance. The Rebel is meticulously engineered to offer unmatched...

June 20, 2024

RBC GranFondo Whistler announces YWCA’s Gear Up program as new official charity partner

[Vancouver, BC] /ENDURANCE SPORTSWIRE/ - RBC GranFondo Whistler today announced a new partnership with the YWCA and their Gear Up program. This partnership will augment the event’s stated efforts to see greater female participation within the sport of cycling and provide opportunities for more youth aged 15 - 30 to gain...

June 20, 2024

GFNY Lourdes Tourmalet this Sunday

New York City, June 20, 2024 /ENDURANCE SPORTSWIRE/ - This Sunday, the famous pilgrimage town of Lourdes, located in the Southwest of France at the the base of the Pyrenees mountains, will host the third edition of GFNY Lourdes Tourmalet. The challenging race course is 157 km long with an...

June 20, 2024

RunSignup’s 2024 Midyear Trends Show Increases in Per-Race Participation – and Pricing

June 20, 2024 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology solution for US endurance events, released a midyear update to race trends. The report is built from internal RunSignup data (representing an estimated 40-45% of the US endurance market) to determine overall changes in the market since the release of...