January 8, 2021

NY man charges that Trek’s Bontrager WaveCel helmet safety claims are misleading

Trek Bicycle is being sued for $5 million by a New York man who says the company is making misleading claims that its Bontrager WaveCel helmets are safer than other brands. Bicycle Retailer

January 8, 2021

TYR Sport Inc. Introduces Charlie Siracusa as Executive Vice President of Sales

Seal Beach, CA - January 8th, 2021 - TYR Sport Inc, America’s leading swim and triathlon brand, announced Charlie Siracusa as Executive Vice President of Sales. Prior to joining TYR, Siracusa enjoyed a storied career in apparel and sales leadership, accelerating sales for Timberland PRO as Director of Apparel, and...

January 8, 2021

MYLAPS hosts webinar about event industry trends

Haarlem – MYLAPS Sports Timing organizes a live webinar on Thursday 14 January (10:00-11:00 AM EST) with a group of experts in the sports event industry. They will discuss the event outlook for 2021 and share their knowledge and ideas.  The panelists have various backgrounds like event organization, timekeeping, registration,...

January 8, 2021

The Pickle Juice Company Partners with Peace Cycling Performance and Paracycling Champion Steven Peace

MESQUITE, TX (January 8, 2021) —  Pickle Juice – the original creators of the pickle beverage formulated to relieve muscle cramps and replenish electrolytes – has partnered with Peace Cycling Performance, Paracycling Champion Steven Peace’s coaching organization. Through the mutual partnership, Pickle Juice will support the coaching and racing teams...

January 8, 2021

XTERRA Partners with Zwift to take Off-Road Training & Racing Online

Minneapolis, MN (January 8, 2021) – The XTERRA community has joined forces with Zwift, the fitness company born from gaming, to take the fun and challenge of its action-packed racing series online with the XTERRA x Zwift Off-Road Series starting January 11 that builds into a full week of racing...

January 8, 2021

CAKE launches CAKE Connect, a Mobile App and Connectivity Platform

(Stockholm, Sweden – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of CAKE Connect. This mobile app integrates with a brand-new connectivity module on CAKE’s motorbikes to enable various connectivity-based features and remote software updates. All new CAKE bikes come standard with this connectivity feature,...

January 7, 2021

IOC reconfirms commitment to Olympic Games following Tokyo’s state of emergency

Tokyo announced today that it would be transitioning into a Stage 4 shutdown. Despite a state of emergency being declared in Tokyo, the host city of the Olympic Games this summer, the International Olympic Committee (IOC) has remained committed to making sure the games continue as scheduled. SwimSwam 

January 7, 2021

Ironman Organizers Get Win In COVID-19 Cancelation Suit

A Florida judge on Thursday ended a proposed class suit accusing the company behind Ironman triathlons of not refunding fees for races canceled because of the COVID-19 pandemic, ruling that the "no refunds" clause of the participant contract is both clear and not unconscionable. Law360

January 7, 2021

New AI ‘smart’ cycling shorts equipped with sensors and wires that emit electrical currents into rider’s muscles to improve performance

While technology had previously been used to enhance other areas of cycling equipment, riding shorts have remained largely unchanged. The company also plans to utilise the same technology for other activities too, such as for runners and gym-goers. Daily Mail

January 7, 2021

Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons

Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race...