News Topics
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December 29, 2020
2021 Boston Marathon Still in Limbo Amid Surge in Mass. Cases, BAA Says
The 2021 Boston Marathon was already postponed from its traditional date in April until at least the fall, given that it would be impossible to safely hold the event until Massachusetts reaches Phase 4 of the state's reopening plan, when the vaccine is widely distributed and road races are again...
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December 29, 2020
Nike Confirms No Employees Were Injured in Memphis Logistics Center Shooting
Local reports indicated that there was a shooting at the athletic brand’s Memphis-based distribution center on 3100 New Frayser Blvd, but no one was hurt in the incident, which is possibly related to city-wide car theft activity. Footwear News
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December 29, 2020
100%® Launches Bevo Comfort™ PPE Goggle
SAN DIEGO, Calif. – December 29, 2020– 100%®, the San Diego-based sports performance company, has announced a breakthrough in PPE goggle technology with the debut of the Bevo Comfort™ PPE Goggle. Designed based on feedback from doctors, nurses and other healthcare workers, the Bevo Comfort has been built for all-day...
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December 29, 2020
Elevation Cycles to Sponsor Team Evergreen for 2021 Season
EVERGREEN, COLO, Dec. 29th 2020 — Team Evergreen, the largest, longest-running cycling club in Colorado, is proud to announce Elevation Cycles as a new sponsor in 2021. In addition to being a welcoming bike team along the front range, Team Evergreen also puts on a wide variety of organized bike...
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December 29, 2020
AdventureCORPS announces Badwater 267 VR
Death Valley, CA - In 2021, AdventureCORPS® - organizers of the world-famous Badwater® ultramarathon running races in Death Valley, across the USA, and beyond – will host a new event called Badwater® 267 VR on January 1 through 31, 2021. Unlike other Badwater races held in remote locations and generally limited to a...
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December 29, 2020
The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group
Colorado Springs, Colorado—Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge...
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December 28, 2020
Runner at The Marathon Project tests positive for COVID-19
The race organizers of The Marathon Project put several COVID-19 testing protocols in place to keep athletes and support personnel safe. Unfortunately, despite the best efforts of race officials, one athlete tested positive for the novel coronavirus after the race. Canadian Running
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December 28, 2020
Adidas Plans to Make 17 Million Pairs of Shoes With Recycled Plastic Waste in 2021 — Here Are Its Other Sustainability Goals
The German athletic powerhouse stated that more than 60% of its products will be made with sustainable materials in 2021, marking the next step in Adidas’ mission to end plastic waste. It will also produce 17 million pairs of shoes with recycled plastic waste from beaches and coastal regions. Footwear...
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December 28, 2020
Echelon Fitness Raises $65 Million
The financing is led by Goldman Sachs Growth, along with participation from existing investor, North Castle Partners. Echelon produces over 30 live classes daily and offers a library of nearly 5,000 on-demand, led by its team of trainers. SGB Media
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December 28, 2020
ReSport offers $350 Special for 2021 Virtual Events
Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, announces a year-end special for organizations that would like to hold a virtual event in 2021. All orders placed before January 15 cost $350 for events up to 1,000 participants, with...
