January 14, 2021

Google completes purchase of Fitbit

Google has completed its $2.1 billion acquisition of Fitbit, its devices, not data. The deal won’t affect how third-party fitness trackers work with Android, or how Fitbit works with other non-Google services. The Verge

January 14, 2021

ASICS Joins Falmouth Road Race as Title Sponsor in 2021

Falmouth, MA (January 14, 2021) – Falmouth Road Race, Inc. today announced that ASICS, a leading sport performance brand, has committed to a multi-year partnership to become title sponsor of the Falmouth Road Race beginning with its 49th running this summer. Over 70 years ago, ASICS was founded with the...

January 14, 2021

Kitzuma Cycling Logistics Goes National with Coast-to-Coast Shipping

Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on January 25th with its fully-built, ready-to-ride bike shipping service. After operating a successful pilot program...

January 14, 2021

Grandma’s Marathon Will Keep Half Capacity Field Limit For 2021

(DULUTH, MINN.) --- Grandma’s Marathon-Duluth, Inc. today announced the in-person capacity for its 2021 race weekend will not be increased due to continuing public health and safety concerns surrounding the novel coronavirus (COVID-19) pandemic. Registration initially opened October 1 at half capacity for Grandma’s Marathon, the Garry Bjorklund Half Marathon,...

January 14, 2021

P3R Awards $10,000 in Grants to Pittsburgh Fitness Studios as Part of the MOVE Local Series

PITTSBURGH (January 14, 2021) – This past weekend, P3R kicked off its brand new 10-week MOVE Local Series, partnering with 10 local fitness studios to bring free cross-training workouts to the running community. The series kicked off with a virtual workout class taught by Pure Barre Fox Chapel that was...

January 14, 2021

Saucony Runs with Backbone Media

WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...

January 14, 2021

OutsidePR Adds Emily Banks to Strengthen Account Teams

SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will contribute leadership to the account teams working with HOKA ONE ONE, Tracksmith, CamelBak and Injinji....

January 14, 2021

Join the inaugural Abbott World Marathon Majors Global Marathon

 Join runners from around the world in a virtual setting, open to all ages (18+) and abilities. Runners aged 40+ can qualify for 2022 Age Group World Championships Live leaderboard for all finishers to measure performance against global marathon community The Abbott World Marathon Majors (AbbottWMM) Global Marathon opened for registration...

January 14, 2021

Colorado Classic plans a return to racing in 2022, cancels 2021 event

Denver, Colo. (January 14, 2021)— The Colorado Classic® presented by VF Corporation, America’s premier women’s only racing event, today announced its plans to return to racing in 2022 and not hold an event in 2021. Following an overwhelming success in its debut as a women’s standalone event in 2019, racing worldwide...

January 14, 2021

Leslie Jordan, Inc ‘Warms Up’ 2021 with New Fleece-Bottom Gaiters

Portland, OR – Jan. 14 , 2021 - Leslie Jordan Inc, the brand that race directors count on, is adding a NEW Fleece-Bottom Gaiter to their line of face coverings. In 2020 they added reusable branded cloth masks to their product line. For 2021 they are adding fleece to the...