February 1, 2021

The Belgian Waffle Ride Expands with New Location, New Dates; Relaunch of Tripel Crown of Gravel Series

SAN DIEGO (Feb. 1, 2021) – Monuments of Cycling, a premier cycling events producer, announced the expansion of its Belgian Waffle Ride (BWR) series and the relaunch of the Tripel Crown of Gravel Series with a new edition to the BWR locations in 2021. The first stop is the 10th...

February 1, 2021

CRRG Events brings FLIGHT by Yuengling to 2021 events, Carmel Marathon

CARMEL, Ind. (Jan. 02, 2021) – CRRG Events announced a partnership with brewery D.G. Yuengling & Son, Inc. and its brand FLIGHT by Yuengling for its five signature events in 2021, beginning with the Carmel Marathon Weekend on Saturday, April 3. FLIGHT by Yuengling was launched by America’s Oldest Brewery®...

February 1, 2021

USA Triathlon Partners with Compeed as Exclusive Blister Care Partner Through 2023

COLORADO SPRINGS, Colo. — USA Triathlon today announced a partnership with Compeed, an expert brand of hydrocolloid gel cushions for the treatment and prevention of blisters, as the organization’s Exclusive Blister Care Partner through 2023. Compeed Advanced Blister Care cushions use hydrocolloid technology, an active gel with moisture absorbing particles,...

February 1, 2021

Giro Announces Four New Collaborations: Autumn, POW, Bryan Fox, and Namuk

Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced four product collaborations for their Fall ‘21 line. Giro continues its long-standing relationship with Protect Our Winters, debuts a collection with apparel makers Autumn, showcases a goggle project with snowboarder Bryan Fox, and expands its kid’s line...

February 1, 2021

Panaracer launches US ambassador program as a celebration of community

HAYWARD, CA (February 1, 2021) — Tire manufacturer Panaracer USA is pleased to announce the launch of its first ambassador program, currently open for applications. Marketing efforts aside, the brand’s first foray in ambassadorship is really a celebration of community. “Thanks to the digital age in which we live, the...

February 1, 2021

Mammut And POWDR Partner For Uniform Upgrade

(Williston, VT)  – Mammut has announced the roll-out of their partnership with POWDR. The leading Swiss-born premium outdoors brand has proven itself as the snow professionals' uniform and gear of choice, and will be POWDR’s official winter uniform partner beginning this 2020/21 season. POWDR, an adventure lifestyle company on a...

February 1, 2021

Gwen Jorgensen, Meredith Kessler and others Lend Their Voice

Baltimore, MD. - The International Association of Black Triathletes (IABT) launched their 2021 Nationwide Initiatives focused on youth across the world impacted by the Covid19 Pandemic. IABT launched three initiatives geared towards getting youth active and engaged while closing the gap in sports, sports programming and academics. 2020 placed a...

January 31, 2021

Munro Top Finisher on Last Day of Cyclocross Worlds in Ostend

OSTEND, Belgium – The 2021 UCI Cyclo-cross World Championships concluded in Ostend, Belgium on Sunday. 2020 Junior World Championship Bronze-Medalist, Madigan Munro (Boulder, Colo.; Trek Factory Racing), took the line of the 37-starter U23 Women’s race. Curtis White (Delanson, N.Y.; Cannondale Cyclocrossworld) also competed in the Elite Men’s race. The...

January 31, 2021

VCs share what it’s like to test out fitness apps before they invest.

Crunchbase asked five venture capitalists who invest in fitness apps and platforms, how they go about evaluating potential investments.

January 31, 2021

What we learned from tracking cycling deaths for a year.

With the help of the nonprofit BikeMaps.org, Outside analyzed the data we collected on bicyclists killed by drivers in 2020 and found some surprising takeaways