February 3, 2021

COROS Launches Updated Ski Touring Activity Mode

Tustin, CA, February 3, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today a key update to its Ski Touring activity mode. The timing of this update is optimal as key Ski Mountaineering towns across North America are being blanketed with feet of fresh powder. Working...

February 3, 2021

BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events

Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...

February 3, 2021

Zone3 USA Partners with One With The Ocean

BOULDER, Colorado, February 3rd, 2021– Zone3 USA has partnered with One with the Ocean, the largest global open water swim community serving over 3500 swimmers around the world which focuses on open water swim education and keeping our oceans clean. “We are proud to partner with One with the Ocean,”...

February 3, 2021

Professional Triathletes Organisation partners with Elite Energy and Triathlon Australia to Support The Australian National Triathlon Championships at The Husky Triathlon Festival

LONDON, ENGLAND: The Professional Triathletes Organisation today announced a partnership with Triathlon Australia, the governing body of the sport in Australia, and renowned Australian event operator Elite Energy that will see an expanded footprint of the Husky Triathlon Festival and the Australian National Triathlon Championships on Feb 26-28th 2021. The...

February 3, 2021

2021 Ukrop’s Monument Avenue 10k Announces New Event Dates: June 3-6

RICHMOND, VA – In accordance with ongoing public health and safety guidelines associated with the COVID-19 pandemic, the Ukrop’s Monument Avenue 10k presented by Kroger won’t be held as a traditional single-day event on Saturday, March 27, and instead will take place June 3-6, 2021. The rescheduled event will be...

February 3, 2021

Pocket Outdoor Media Launches New Mountain Biking Property

Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...

February 2, 2021

PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling

BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...

February 2, 2021

New Balance’s CEO talks about digital transformation

Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia

February 2, 2021

Zwift bans two more virtual racers for ‘data manipulation’

The online training and racing platform has handed out more sanctions to riders it believes edited their power files. Cycling Weekly

February 2, 2021

Premium Hydration Beverage Electrolit Provides Big Game Hangover Ease

CERRITOS, Calif. (Feb. 2, 2021) – Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is easing queasy stomachs and mild dehydration this February’s big game. Following a night of celebrations of victory or defeat, hangovers are inevitably felt by those who embark on a night...