News Topics
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March 24, 2021
BibRave Expands Marketing Services with Missoula Marathon, Adding Digital Content Strategy and Management
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, expanded its marketing services with the Missoula Marathon, produced by Run Wild Missoula. In addition to its signature race campaign promotion, driven by its national network of running ambassadors, BibRave will provide a suite of services around digital...
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March 24, 2021
2021 Austin Half Marathon Invites Businesses to Join the Race Weekend Fun
AUSTIN, Texas, March 24, 2021 -- The Ascension Seton Austin Marathon presented by Under Armour invites businesses to be included in the post-race goodie bag or the virtual goodie bag. This new initiative will cost nothing and can include local establishments and national businesses with an Austin presence. In lieu...
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March 23, 2021
KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record
East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...
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March 23, 2021
What’s the Minimum Dose of Training to Stay Fit?
A new review assesses what it takes to maintain endurance and strength when circumstances interfere with your usual training. Outside
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March 23, 2021
Peloton Buys Wearables, AI, Hardware Companies in Deal Flurry
Peloton Interactive Inc. recently acquired three companies, adding technology and expertise in wearable devices, artificial intelligence, digital voice assistants, and interactive workout mats. The New York-based fitness technology company bought Aiqudo Inc. in February, and Atlas Wearables Inc. and Otari late last year. Bloomberg (paywall)
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March 23, 2021
Lululemon Has Big Apparel Plans for Men
Lululemon, a staple in women’s athleisure the last few years, is using its understanding of performance wear to improve its menswear. Front Office Sports
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March 23, 2021
Women are better at burning fat during exercise than men, research suggests
A pair of studies published this month found that women tend to burn more fat than men during exercise, and athletes with better cardio endurance of all genders burn more fat than their less fit peers. Insider
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March 23, 2021
Redlands Bicycle Classic postponed to 2022
The longest-running stage race in the United States, the Redlands Bicycle Classic, will be interrupted for a second year in a row as the COVID-19 pandemic has forced the race to be postponed until 2022. The race was due to be the first race of the 2021 USA Cycling Pro...
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March 23, 2021
First of Its Kind, Online Community for Cyclists Open for Founding Memberships
LONGMONT, CO (March 23, 2021) – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—launched this week to the international cycling community. With pre-registrations from 36 states and 15 countries, 10 Buck Bike Club is now open to individual and business members wishing to engage and interact...
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March 23, 2021
Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan
BOSTON, Mass. (March 23, 2021) – Amazfit, a global brand in the wearables market has announced a partnership with Spartan®, the world’s leading endurance sports and wellness brand to test its new T-Rex Pro Smartwatch at Obstacle Course Races across the US and Europe. As part of the partnership, Amazfit becomes...
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