News Topics
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February 10, 2021
FitRankings Kicks Off Multi-Year Partnership with USA Cycling
Austin, TX – February 10, 2021 –FitRankings, the fitness industry’s most technologically advanced connected fitness platform, is proud to announce its multi-year partnership with USA Cycling. Together FitRankings and USA Cycling will bring engaging virtual rides to participants from across the country. Through their shared passion for building community through...
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February 10, 2021
U.S. Army Offers Endurance Sport Innovations for Licensing
Natick, Massachusetts -- The U.S. Army has the answer to – and offers licensing for – devices of endurance athletes’ dreams. A hydration pack that delivers customized hydration and nutrition mixes without contaminating water reservoirs? Yes, ma’am. A real-time algorithm to allow heart-rate monitors to display core body temperature? Sure. A...
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February 10, 2021
BibRave Expands Ambassador and Influencer Management Services
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has significantly expanded its marketing services, leveraging years of best practices to build and manage ambassador communities for clients across the endurance industry. After building their own turn-key network, the BibRave Ambassadors, for over seven years, BibRave now...
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February 10, 2021
haku Drives The Customer Loyalty Experience With Launch of Enhanced Memberships Solution
As the pandemic continues to alter customer buying habits and give way to the rise of virtual events, many endurance event organizations have started to look at ways to retain new participants and reward loyal customers. This created a valuable opportunity for industry-leader haku to enhance its state-of-the-art Memberships solution....
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February 9, 2021
The Fitbit app now helps you track your blood glucose level
Fitbit is kicking off 2021 with a helpful new feature: blood glucose tracking. The new feature is simply meant to track blood glucose level - Fitbit’s devices aren’t equipped with the technology that can read blood glucose directly. XDA
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February 9, 2021
Wind tunnel experts on UCI position bans: Racing will be slower and less exciting
How much will racing be affected by position bans? Two leading aerodynamicists share their data. VeloNews
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February 9, 2021
Green light for Tour de France, Giro Rosa riders to race Olympics
IOC confirms there will not be a 14-day quarantine or a vaccine requirement as part of series of COVID controls for Olympic Games. VeloNews
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February 9, 2021
Nike Continues to Build on Digital Momentum With Data Platform Acquisition
Nike Inc. continues to fuel its digital momentum with the acquisition of data integration platform Datalogue, which uses proprietary machine-learning technology that automates data preparation and integration. Footwear News
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February 9, 2021
Rock ‘n’ Roll Las Vegas to Return to the Bright Lights of the Vegas Strip in 2022 with New Early Season Race Date
LAS VEGAS / TAMPA, Fla. (February 9, 2021) – The Rock ‘n’ Roll Marathon Series® announced today that its pinnacle event, Rock ‘n’ Roll Las Vegas, will permanently shift from its traditional November date to become an early-year event with the next edition now taking place on Feb. 26-27, 2022....
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February 9, 2021
Challenge Wanaka battles expected between Currie, Smith, Wells and Adams: ‘It’s always nice to race here’
With a superb field of pro athletes at the Integrity Homes CHALLENGE WANAKA in less than two weeks, eyes are particularly focused on the men's battle between Braden Currie (NZL) and Kyle Smith (NZL) and the women's battle between Hannah Wells (NZL) and Teresa Adam (NZL). CHALLENGE WANAKA will be the first...
