February 18, 2021

Professional Triathletes Organisation announces appointment of Christophe Balestra as Chief Technology Officer

LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it has appointed Christophe Balestra as its Chief Technology Officer to lead the PTO’s technical operations. Balestra’s focus will be the integration of the latest innovations in sports broadcast technologies to PTO broadcast platforms. Balestra spent 10 years as Co-President of...

February 18, 2021

VF Corporation appoints Jan Van Mossevelde as Global Brand President, icebreaker®

DENVER –February 18, 2021– VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Jan Van Mossevelde to the position of Global Brand President, icebreaker®. Van Mossevelde will be based in the brand’s home market of Auckland, New Zealand. He will...

February 18, 2021

BCAA Beverage Brand NOCCO Adds New Summer Edition Flavor, Limón Del Sol

LOS ANGELES, CA (18th February, 2021) –  NOCCO, the popular no carbs company introduces its seventh flavor, Limón Del Sol to the market. The tradition of NOCCO’s Summer limited-edition line continues with this tangy new flavor set to hit GNC in February. “As we kick off the new year, we are more...

February 18, 2021

Dedicated team Challenge Wanaka: ‘Everybody sat around the television and was like yay’

While months of hard work have gone into making CHALLENGE WANAKA possible, the past few days have been tense. A small COVID-19 outbreak in Auckland, about 1500 kilometers away, forced the New-Zealand government to lock down part of the country. CHALLENGE WANAKA's team remained positive, worked very hard and the relief was huge...

February 18, 2021

A Virtual Race Day with Japanese pro riders in Kiso, Japan – Mount “Ontake” to host virtual road and hill-climb races

Kiso, Nagano, Japan / February, 2021 - This virtual cycling race event to be held on February 21st, Sunday, at the peak of the Japanese winter, is set in the sacred mountain, Mt. Ontake, in the prefectures of Nagano and Gifu, at an altitude of 3,067m, next to Mt. Fuji.These Kiso...

February 18, 2021

Hyperice Announced as Official Recovery Partner of Colnago Gran Fondo National Series

(Gettysburg, PA – February 18, 2021) The Colnago Gran Fondo National Series today announced a strategic partnership with Hyperice, the leader in recovery and performance technology and innovators of percussion, vibration, and thermal technology. Through education and access to Hyperice products, the partnership will enhance athlete performance and experience at...

February 18, 2021

Race Day Events is Heading East with Acquisition

Race Day Events based in Fitchburg, WI is happy to announce the acquisition of a portfolio of events and timing operations from Endurance Evolution. According to Ryan Griessmeyer, President of Race Day Events, “We have known Joel for a while, when he approached us about joining forces, we were very...

February 18, 2021

2021 Crown City Classic Launches 12k Race Registration

CORONADO, CA – February 18, 2021 – Registration for San Diego’s most celebrated 4th of July running tradition - the 48th annual Crown City Classic - opened this week. The patriotic road race returns to the scenic streets of Coronado, California on Saturday, July 3rd featuring a stars and stripes...

February 18, 2021

Master Spas Welcomes ‘Iron Cowboy’ James Lawrence to Ambassador Team

FORT WAYNE, Ind. — Date here — Master Spas, the world's largest swim spa manufacturer, is excited to announce a partnership with “Iron Cowboy” James Lawrence. "We are very excited to have James Lawrence join Team Master Spas," says Kevin Richards, Vice President of Sales and Marketing. "At Master Spas, we...

February 17, 2021

January retail sales show strong increase

Retail sales grew sharply in January as government stimulus checks provided a boost and momentum from 2020’s record holiday season carried over into the new year, according to the National Retail Federation. Shop Eat Surf