February 23, 2021

Sports Backers Launch Second Edition of ‘Great American 5000’ Virtual Team Race Across America

Richmond, VA – After a highly-successful inaugural running of the Great American 5000 in 2020 that featured over 4,500 runners from all 50 states and 24 countries, Sports Backers is announcing the second edition of the virtual team race across America will kick off on Saturday, April 10. Registration is...

February 23, 2021

The Revive Slip-on from Kane is Active Recovery Footwear for Body and Planet

Westport, CT (February 23, 2021) — Kane Footwear, a new name in active recovery footwear, is excited to announce the launch of its flagship bio-based molded, EVA foam slip-on, the Revive™. Constructed from Kane’s sugar cane-derived BounceBack™ foam, the Revive utilizes thoughtful styling and an active recovery design to provide...

February 23, 2021

Professional Triathletes Organisation Partners with Yougov Sport for Collins Cup Media Impact Reporting & Analysis

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has commissioned specialist research and data analytics experts, YouGov Sport to provide an analysis of the media and economic impact for the organisation’s inaugural flagship event – The Collins Cup. The Collins Cup is a new race format modelled after the...

February 22, 2021

Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside

Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly expand the scope of its audience and range of services provided to customers and partners: Outside Integrated Media, the iconic producer of...

February 22, 2021

Jogger who had COVID knew something was wrong after his run — very wrong

Larry VanDusseldorp tested positive for COVID-19 on Oct. 1, returned to work 24 days later, resumed jogging, and in late November, following a run, suffered a heart attack caused by a COVID-related blood clot. Miami Herald

February 22, 2021

SRAM acquires Time road and mountain bike pedal business

SRAM has purchased clipless pedal manufacturer Time from the Rossignol Group. The acquisition includes the entire range of road and mountain bike pedal systems, Time’s shoe range and all associated intellectual property. bikeradar

February 22, 2021

Hylete’s Revenues Slide 12 Percent In 2020

Hylete, the direct-to-consumer fitness apparel brand, reported sales of $11.1 million in 2020, down 11.9% from $12.6 million in 2019, gross margin of 51% in Q4 2020 versus 43% in Q4 2019 and Q4 2020 net revenues of $3.3 million versus $4.1 million for Q4 2019. SGB Media

February 22, 2021

Study finds 20% of people are genetically resilient to the cold

The authors of the study found that people who lack the protein α-aktinin-3 are better at handling harsh weather conditions, and might be better distance runners. Canadian Running

February 22, 2021

Margaritaville partners with Easy Day Sports to launch virtual Margaritaville Run

Margaritaville (February 22, 2021) – It’s the most relaxed race experience outside of Key West and the perfect pour of motivation to get out the door; the Margaritaville Run will launch registration on Monday, February 22 – National Margarita Day. It’s 5 kilometers somewhere (3.1 miles), and virtual race participants...

February 22, 2021

Injinji Partners with Ultrarunning Champion Jeff Browning

SAN DIEGO, Calif. (February 22, 2021)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces that Jeff Browning has joined its athlete roster. Browning’s storied ultrarunning record includes 33 career wins at prolific trail events including the Hardrock 100, the Big Horn 100 and the Cascade...