February 17, 2021

CamelBak® Partners with Melanin Base Camp® and Diversify Outdoors®

PETALUMA, Calif. (February 17, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with two organizations of record in the diversity, equity and inclusion (DEI) space, Melanin Base Camp® and Diversify Outdoors®, in order to continue supporting conversation, education and action around these critical social...

February 17, 2021

For Fun: Peloton gets an ‘SNL’ ad with instructors who mercilessly neg you

Saturday Night Live knows that Peloton's inspirational instructors aren't for everyone. That's the inspiration for Pelotaunt. Mashable

February 17, 2021

Do you even Zwift? The indoor cycling platform is having a moment.

The COVID pandemic gave the company a massive tailwind as consumers sought home-based fitness alternatives. This let to a monster $450 million funding round in September 2020, in which both Amazon and Specialized Bicycles participated. Forbes

February 17, 2021

Onewheel Announces First “Flow State” Brand Ambassadors

SANTA CRUZ, CA., Feb. 17, 2021 – Future Motion, maker of the popular Onewheel electric boards, today launched the Flow State ambassador program and content series. While other brands in the space focus on transportation, Onewheel has doubled-down on cultivating a leading lifestyle brand by partnering with luminaries of sport,...

February 17, 2021

Leon’s Triathlon to Host Inaugural USA Triathlon Military and First Responders National Championships on June 6

COLORADO SPRINGS, Colo.— USA Triathlon today announced it will host its first-ever USA Triathlon Military and First Responders National Championships this June to honor the service and sacrifice of military as well as police, fire and EMS personnel in the multisport community. The inaugural event will be held Sunday, June...

February 17, 2021

Better Bike Share Partnership Announces Five Living Lab Cities Focused on Equity

BOULDER, COLO. (Feb. 17, 2021) —The Better Bike Share Partnership (BBSP), a collaboration funded by The JPB Foundation to build equitable and replicable shared micromobility systems, is pleased to announce the selection of its Living Lab grantees. BBSP will provide five organizations with funding, support and additional resources as they...

February 17, 2021

‘I FEEL SLOVENIA’ Virtual Tour of Slovenia is Coming with Primož Roglič on the start line!

Ljubljana, Slovenia / February 17, 2021 - Cycling has been a sport for some time now, where you can be active during all 12 months of the year. One of the main reasons behind cycling being an all-season and year-round sport is its fast growing industry of cycling trainers, which allows...

February 17, 2021

USA Cycling’s Olympic Development Academy to Begin in May 2021

COLORADO SPRINGS, Colo. – In keeping with our commitment to champion the participation and performance of the next generation of athletes, USA Cycling has finalized the timeline for the first year of the Olympic Development Academy. This timeline was restructured following our announcement that the ODA would be run as...

February 17, 2021

Challenged Athletes Foundation Looks to 2021 as a Year to Get Stronger Through Sport

SAN DIEGO, CA – (February 17, 2021) – Challenged Athletes Foundation CAF) has announced today their rollout plans for 2021 including a Spring grant distribution to individuals with physical challenges, in-person and virtual October fundraising events and the launch of a new weekly video interview series called “Heroes of Sport.”...

February 17, 2021

Diva Dash relaunches with a Women’s Fitness Adventure that motivates and reconnects women all over the country with hybrid-style event.

Boulder, CO (February 17, 2021) – Well-known for its creative and colorful obstacles, the Shape Diva Dash offered a fun challenge to women of all fitness levels. The pandemic put a halt on these types of events, which connected communities, friends, and motivated women. “We heard from many women who...