February 23, 2021

Introducing the All-New Pivot Trail 429

Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in a new breed of hyper-capable trail bike. The new Pivot Trail 429 is a potent,...

February 23, 2021

10 Million-Member Community Spartan Joins Run Show USA Expo in Boston, Jan. 29-30, 2022

BOSTON (Feb. 23, 2021) – The Run Show USA, the inaugural consumer running exposition scheduled Jan. 29-30, 2022, at Boston’s Hynes Convention Center, today announced that Spartan, the world’s leading endurance sports and wellness brand, will become an official event sponsor. The two-day expo will feature indoor Spartan activations and...

February 23, 2021

UNDRBUDR and Colnago Gran Fondo National Series Announce Partnership

(Montclair, NJ, January 23, 2021) – UNDRBUDR, a developer of high performance, nature-inspired skincare, today announced an exclusive sponsoring partnership with the Colnago Gran Fondo National Series to continue throughout 2021. With more than 4,000 participants estimated, the Series is comprised of cycling challenges for riders of all levels, with eight...

February 23, 2021

Brazos Bend 100 is Back for 2021 as the USATF 100 Mile Trail National Championship and a Western States 100 Qualifier

Houston, Texas (February 23, 2021)– Trail Racing Over Texas (TROT), announces that its most popular race, the Brazos Bend 100, is back for 2021. This year’s edition of the largest 100 miler in Texas will take place on December 4-5th in Brazos Bend State Park in Needville, TX. Brazos Bend...

February 23, 2021

Sports Backers Launch Second Edition of ‘Great American 5000’ Virtual Team Race Across America

Richmond, VA – After a highly-successful inaugural running of the Great American 5000 in 2020 that featured over 4,500 runners from all 50 states and 24 countries, Sports Backers is announcing the second edition of the virtual team race across America will kick off on Saturday, April 10. Registration is...

February 23, 2021

The Revive Slip-on from Kane is Active Recovery Footwear for Body and Planet

Westport, CT (February 23, 2021) — Kane Footwear, a new name in active recovery footwear, is excited to announce the launch of its flagship bio-based molded, EVA foam slip-on, the Revive™. Constructed from Kane’s sugar cane-derived BounceBack™ foam, the Revive utilizes thoughtful styling and an active recovery design to provide...

February 23, 2021

Professional Triathletes Organisation Partners with Yougov Sport for Collins Cup Media Impact Reporting & Analysis

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has commissioned specialist research and data analytics experts, YouGov Sport to provide an analysis of the media and economic impact for the organisation’s inaugural flagship event – The Collins Cup. The Collins Cup is a new race format modelled after the...

February 22, 2021

Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside

Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly expand the scope of its audience and range of services provided to customers and partners: Outside Integrated Media, the iconic producer of...

February 22, 2021

Jogger who had COVID knew something was wrong after his run — very wrong

Larry VanDusseldorp tested positive for COVID-19 on Oct. 1, returned to work 24 days later, resumed jogging, and in late November, following a run, suffered a heart attack caused by a COVID-related blood clot. Miami Herald

February 22, 2021

SRAM acquires Time road and mountain bike pedal business

SRAM has purchased clipless pedal manufacturer Time from the Rossignol Group. The acquisition includes the entire range of road and mountain bike pedal systems, Time’s shoe range and all associated intellectual property. bikeradar