News Topics
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April 22, 2021
Tough Mudder Is Back, with New and Returning Partners for 2021 Global Event Season
BOSTON, Mass. - Tough Mudder, the global experiential fitness entertainment brand announces a diverse roster of partners in advance of their 2021 season kick-off this weekend in Atlanta. The partnerships unite world renowned brands with a global community of outdoor enthusiasts who pursue Tough Mudder’s unique brand of teamwork-based extreme...
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April 22, 2021
The DONNA Foundation Announces “Mother’s Day Your Way” Virtual Event
April, 2021 — Jacksonville, Fla. — The DONNA Foundation invites families around the nation to show their appreciation for moms through the AARP DONNA Mother’s Day Your Way, driven by the Tom Bush Family of Dealerships. This virtual event, a new addition to the DONNA Signature Event lineup in 2021,...
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April 22, 2021
Pro Triathlete Angela Naeth joins United Endurance Sports Coaching Academy as Partner and Director of Content
Highlands Ranch, CO – April 22, 2021. United Endurance Sports Coaching Academy (UESCA), the leader in science-based endurance sports education has announced that professional triathlete, Angela Naeth has joined UESCA as a partner and director of content. In this role, Angela will be responsible for the redevelopment of the triathlon certification,...
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April 22, 2021
Kodiak® Takes PrimaLoft P.U.R.E. Insulation for a Stroll
Cambridge, Ontario, April 22, 2021 – Kodiak®, the 110-year-old Canadian boot brand, is pleased to be the first footwear company to adopt PrimaLoft P.U.R.E. insulation. PrimaLoft P.U.R.E., short for Produced Using Reduced Emissions, is an insulation, made with 100% post-consumer recycled PET plastic, that reduces carbon emissions by at least 48%....
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April 22, 2021
IOC makes biggest esports statement yet with launch of Olympic Virtual Series
Five sports - baseball, cycling, rowing, sailing and motorsport - have signed-up for the mass participation initiative which will begin on May 13 ahead of the rearranged Tokyo 2020 Olympics. According to the IOC, the OVS will "mobilise virtual sport, esports and gaming enthusiasts all around the world in order...
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April 21, 2021
Lael Wilcox Joins Gnarly Nutrition Athlete Team
Salt Lake City, UT -- Gnarly Nutrition is excited to announce the official signing of ultra-endurance cyclist Lael Wilcox to its athlete team. Wilcox boasts a jaw-dropping cycling resume, most notably winning the 4,300-mile Trans Am Bike Race in 2016, and setting the record for the 2,750 mile Tour Divide...
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April 21, 2021
Proposed Class Action Lawsuit Filed Against Peloton Over the Peloton Tread+
On Tuesday, a proposed class action lawsuit was filed against Peloton regarding safety issues with the Peloton Tread+. In the complaint, they allege that Peloton has marketed the Tread+ as being appropriate for families. The filing then goes on to allege that the Peloton Tread+ has unique design flaws, making...
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April 21, 2021
Ice for Sore Muscles? Think Again.
Icing muscles after strenuous exercise is not just ineffective, it could be counterproductive, a new study in mice suggests. New York Times (paywall)
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April 21, 2021
Nike names new assistant coach in Portland, Oregon
Sonia O'Sullivan will join former assistant coach of the Nike Oregon Project Pete Julian as the group prepares for the Olympics. She will be moving from her home in Melbourne, Australia, to the U.S. to join Julian, who is the former assistant coach to Alberto Salazar at the now-disbanded Nike Oregon Project....
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April 21, 2021
Fitness Giant Xponential Planning to Go Public After Acquiring Rumble
Xponential Fitness is in talks to go public — again. The owner of several boutique fitness brands is circling the idea of an IPO for the second time after acquiring Rumble Boxing for $300 million last month. The company put talks of going public on the backburner when COVID-19 first hit. Justin...
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