News Topics
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March 2, 2021
Life Time Events and Rudy Project Reveal Customized Cycling Helmet Designs Based on Life Time’s Notable Off-Road Cycling Events
BOULDER, Colo., March 2, 2021 — Participants of Life Time’s iconic cycling events will now be able to purchase more high-end branded equipment than ever before as part a new multi-year licensing agreement between Life Time and Rudy Project. The two brands will jointly offer a new, curated selection of...
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March 1, 2021
Nike’s North American Head Resigns After Sneaker Resale Story Spotlights Her Son’s Business
Nike VP and GM Ann Hebert made the decision to resign a few days after Bloomberg Businessweek released a story featuring Hebert’s 19-year-old son, Joe, who runs a sneaker resale business called West Coast Streetwear, allegedly capitalizing on the resale boom. Footwear News
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March 1, 2021
Gatorade made a smart patch that measures your sweat and hydration
Sports drink maker Gatorade is launching its first ever wearable device, the Gx Sweat Patch. The patch is a one-time-use wearable that analyzes sweat to provide athletes with insights about their athletic performance and hydration levels. CNBC
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March 1, 2021
Lance Armstrong could have won without the drugs, says Phil Liggett
According to the legendary cycling commentator, dubbed the ‘voice of cycling’ after decades of Tour de France TV commentary, he admired the Texan for his achievements off the bike but that he “can’t condone drug cheats.” Cycling Weekly
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March 1, 2021
Adidas launches clip-in version of Samba street shoe
The Velosamba is a two-bolt SPD-compatible urban cycling shoe based on the brand's classic Samba street shoe. Bike Radar
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March 1, 2021
Unique race venues in running history
Races don't have to stick to the track, trails or road – a paring garage, a mall, or even a helipad will do. Canadian Running
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March 1, 2021
Fox wins critical round in long-running patent fight with SRAM
In 2015, SRAM sued RaceFace (which Fox had acquired in 2014) for infringing on two of its chainring patents. Several other brands offering similar chainrings had agreed to license the X-Sync technology from SRAM, but RaceFace took it to court. Bicycle Retailer
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March 1, 2021
NOBULL, CrossFit Ink Three-Year Games Title Sponsor, Apparel, Footwear Deal
After months-long speculation as to who would be the new title sponsor of the CrossFit Games, CrossFit announced a three-year minimum deal with NOBULL to be not only title sponsor of the Games but Official Footwear and Apparel Sponsor of CrossFit. Morning Chalk Up
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March 1, 2021
GU Energy Labs Launches New Energy Drink Mix Flavor
Berkeley, Calif. — March 01. 2021 — GU Energy Labs today launched the new caffeine-free Strawberry Hibiscus flavor into its ROCTANE Energy Drink Mix line-up, giving athletes an even broader variety of fueling choices. The all-new flavor provides inspiration to keep pushing during tough training blocks and races. Through extensive...
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March 1, 2021
SF Giants >> The Giant Race Series launches 2021 Dates & Registration
San Francisco, CA: The 2021 Giant Race Series Presented By Alaska Airlines is Now Open! Major League Baseball’s Spring Training has arrived, which means we’re stretching and loosening up for the 2021 Giant Race Series Presented by Alaska Airlines! Join us as we virtually run through Scottsdale, Sacramento, San Jose and San Francisco. Registration...
