March 5, 2021

Spartan Names Eurofins Official COVID-19 Testing Partner for 2021 Event Season

BOSTON, Mass. (March 4, 2021). Spartan®, the world’s leading endurance sports and wellness brand, announced that Eurofins has been named its official COVID-19 testing partner. Eurofins, the world leader in clinical diagnostics, pharmaceutical, food and environmental laboratory testing services, will leverage its SAFER@WORKTM  protocols for Spartan and Spartan Trail® events throughout...

March 4, 2021

Boston Marathon plan to hand out 70,000 medals for 2021 virtual race polarizes runners

The first 70,000 people aged 18 or older who sign up and pay a fee will be able to earn a finisher’s medal simply by covering the classic distance wherever they happen to be. They don’t even need to run — they can walk. USA Today

March 4, 2021

All eyes on Duluth as Grandma’s Marathon becomes one of first big races in COVID era

Grandma's Marathon, which is poised to be one of the largest in-person races held since the COVID-19 outbreak is scheduled for June 17-19. Organizers have teamed up with world experts on crowd control to devise a plan to safely host 9,500 runners. StarTribune

March 4, 2021

Most customers will abandon a brand after three – or fewer – negative experiences, finds study

Customer retention and customer satisfaction could actually play a much larger role in growing revenue. New data shows that customers are abandoning brands after a maximum of three poor experiences, reflecting the need for brands to keep up the quality of their brand interactions. Footwear News

March 4, 2021

Reebok Appoints VP Of Apparel

Reebok announced the appointment of Portia Blunt to vice president, apparel. Blunt most recently served as director of apparel operations at New Balance. SGB Media

March 4, 2021

Parcours announce athlete mentorship competition with professional triathlete Laura Siddall

British brand Parcours have teamed up with professional triathlete Laura Siddall to offer a once-in-a-lifetime opportunity to one lucky female triathlete. They are looking for someone with a passion for swim, bike and run, who works hard and is driven and energised about their love for triathlon. In return the...

March 4, 2021

CHALLENGE MIAMI® to be televised on NBCSN

Miami, Florida: CHALLENGE MIAMI’s home, Homestead-Miami Speedway®, delivers the perfect backdrop for the fast and furious race action broadcast live to a global community of triathlon fans. CHALLENGE MIAMI Pro Race will be broadcasted three times on NBCSN, on March 18th at 2pm ET, March 21st at 12pm ET, and March 22nd at 2:30pm ET. The thrilling racing...

March 4, 2021

Experience TheTriSummit Virtually March 17-19

Legends of triathlon, Olympians, top current pro triathletes, industry experts and premier brands have come together to empower triathletes as we kick off the 2021 triathlon season. The stellar lineup is hosted by USAT and IRONMAN Hall of Fame inductee Bob Babbitt and features Olympian Katie Zaferes, American Kona Record...

March 4, 2021

Soundcheck… Testing, Testing, 1,2,3: Humana Rock ‘n’ Roll Virtual Running Club turns up the volume this March

TAMPA, Fla. – As the month of March gets running, the Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) is providing avenues for people around the world to revisit their 2021 goals and conduct a Sound Check. Throughout March, participants will be able to take on a series of classic...

March 4, 2021

Healthy Kids Running Series Preparing for Spring; Seeking Community Coordinators

Healthy Kids Running Series, a national inclusive and fun youth running experience, inspiring kids (ages 2-14) to believe in themselves and lead an active healthy lifestyle, is conducting a safe, five-week in-person spring running Series featuring once-a-week racing at more than 200 locations across the United States. Registration is now...