March 8, 2021

NATHAN Sports Launches First Ever Apparel Collection

Fountain Valley, CA (March 8, 2020) – NATHAN Sports, leader in running hydration, storage and visibility, is thrilled to introduce their first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries”, where superior performance meets everyday comfort, and is designed to transcend from running into other activities...

March 8, 2021

Spring in Your Stride: Run the adidas Running Virtual Half Mayrathon

Vienna, AUSTRIA, March 8, 2021: On May 2, the adidas Running app will host its biggest ever virtual event: the Virtual Half Mayrathon. The race, open to anyone using the free running app, will require running a distance of 13.1 miles (21.09 km), and can be tracked using the app...

March 8, 2021

The Los Angeles Marathon Announces New Date as November 7th, 2021

March 8, 2021, LOS ANGELES, CALIFORNIA – The McCourt Foundation announces Sunday, November 7, as the new date of the 2021 Los Angeles Marathon presented by ASICS. With on-going support from the City of Los Angeles, Century City, City of West Hollywood, and City of Beverly Hills the new date provides...

March 8, 2021

Oiselle Expands Bras for Girls Program with In2Sports Bra Launch

Seattle, WA - March 8, 2021 - Oiselle announces an expansion to their successful Bras for Girls program on International Women’s Day. For each purchase of the newly launched In2Sports Bra, a sports bra will be donated to the Bras for Girls Program. Established in 2017,  Bras for Girls’ mission...

March 6, 2021

Athleta’s Comps Climb 26 Percent In Q4

For the year, Athleta’s sales grew 16 percent and sales surpassed $1 billion. At the close of the year, Athleta finished with 199 stores, opening 11 and closing two during the year. Gap said it plans to open 20 to 30 Athleta stores in fiscal 2021. SGB Media

March 6, 2021

Women’s Strade Bianche crowdfunding campaign raises €25,578 for women’s winners

The fundraising brings the women's total prize purse to €31,876, exceeding that of the men's. VeloNews  

March 6, 2021

Before Peloton There Was Spinning®: How 2 Guys Named John Birthed the Unwieldy Fitness Trend

While outdoor cycling may have been seen as a male-dominated sport, in the last decade, indoor cycling has become the domain of women, a stronghold that has transcended exercise trends and is now situated in something akin to women’s lifestyle. Jezebel

March 6, 2021

More than 800 exhibitors signed up for Eurobike 2021

More than 800 exhibitors signed up for Eurobike 2021 September 1-4 in Friedrichshafen. In addition to specialist trade and industry visitors, Eurobike is rolling out two Festival Days, Friday and Saturday, for all bike fans. BikeBiz 

March 5, 2021

The Diva Dash Women’s Obstacle Run is Reinvented and Offers Experiential and Custom Partnerships To Reach 30,000+ Active Women.

BOULDER, Colorado, March 5th, 2021– Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official partnerships with companies wanting to connect with active women through the NEW Diva Dash Adventure event. Originally known as the SHAPE Diva Dash, the event started as a women’s obstacle adventure...

March 5, 2021

Charm City Run Events Launches Spring Explorer Race Series

Baltimore, MD- Baltimore-based Charm City Run Events has created a new twist on the virtual race model with the launch of the Spring Explorer Race Series. The Spring Explorer Race Series is a bundle of 7 virtual races run over the course of 8 weeks with actual courses in different communities...