March 10, 2021

BibBoards Launches “I Got the Vaccine” health identifier To Raise Awareness

With the world going through a rough period with the Covid-19 pandemic, it is slowly creeping to a new normal. Vaccines are giving people hope that things might return to normal. However, with little information available coupled with misinformation that spreading out there especially through social media, acceptance, and take-up...

March 10, 2021

CAKE and West Coast EV Announce Joint Venture

(Stockholm, Sweden – March 10, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with West Coast EV (WCEV) to establish a flagship CAKE retail dealership, service center, as well as CAKE’s first US-based CAKE test track. The WCEV facility, based in McFarland, CA,...

March 10, 2021

Life Time Announces Full Lineup of First-Ever Her Summit on March 19-21

BOULDER, Colo., (March 10, 2021) — On the heels of Life Time’s announcement of Her Summit, its first-ever women’s retreat created to increase comfort, accessibility and knowledge of outdoor sports for women, the company today announced the full lineup of speakers and sessions at the virtual gathering March 19-21, including...

March 10, 2021

Team Evergreen to Present The Hundo in 2021 and Beyond

EVERGREEN, COLO, March 10, 2021 — Team Evergreen Cycling, announces a new addition to their events offering: the Hundo. Known to provide some of the smoothest single track in Colorado in the beloved Buffalo Creek area near Bailey, CO, “the Hundo,” taking place on June 19th, will now have a...

March 10, 2021

BibRave Innovates the Virtual Race Experience with the Napa Valley Marathon

Portland, OR - BibRave, the running industry leader in grassroots digital marketing, created a unique digital content series for the Napa Valley Marathon, managed by Blistering Pace Race Management (BPRM), that propelled their recent virtual experience beyond the standard race model. With the Behind the Vines digital content series, BibRave...

March 9, 2021

Nike Names New North America Head Following Sneaker Resale Saga

Nike Inc. has named a new head for its North America business, as well as made changes to its senior leadership team, following the sneaker resale saga that dominated headlines last week. The sportswear giant announced the appointment of Sarah Mensah, who steps in as VP and GM of North...

March 9, 2021

Echelon Announces Connected Bike Exclusive to Sam’s Club

Just months after its mishap with Amazon, Echelon announced that its Echelon Sport-s connected bike is available exclusively at Sam’s Club for $799 and includes a free six-month trial of its Sport membership. Front Office Sports

March 9, 2021

Endurance Sportswire Executive Interview Series – CREDO Tri’s Co-Founder and CEO Heath Eskalyo

Heath Eskalyo recently launched a new mobile app for triathletes that motivates, inspires and brings together age group triathletes and pros. We sat down with Heath for a Q & A to learn more about his idea for the app and how it is helping triathletes. Tell us a bit about...

March 9, 2021

PeopleForBikes Releases Study Investigating Barriers to Inclusive Bicycling Culture

BOULDER, COLO. (March 9, 2021) — PeopleForBikes is proud to release a new, groundbreaking report, "Where Do We Go From Here? Breaking Down Barriers to Bicycling in the U.S." The 2018-2019 study found that meaningful engagement with historically marginalized communities, expanded private-sector encouragement programs and an investment in quality bicycle...

March 9, 2021

Mayweather Boxing + Fitness Chicago Studio Celebrates One Year Anniversary

CHICAGO, IL (March 9, 2021) – Mayweather Boxing + Fitness – a group fitness and boxing experience created by legendary boxer Floyd Mayweather – is celebrating the one-year anniversary of its downtown Chicago Studio, which has continued to experience growth and success. Throughout 2020, the Studio surpassed sales and membership goals,...