News Topics
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March 6, 2021
Before Peloton There Was Spinning®: How 2 Guys Named John Birthed the Unwieldy Fitness Trend
While outdoor cycling may have been seen as a male-dominated sport, in the last decade, indoor cycling has become the domain of women, a stronghold that has transcended exercise trends and is now situated in something akin to women’s lifestyle. Jezebel
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March 6, 2021
More than 800 exhibitors signed up for Eurobike 2021
More than 800 exhibitors signed up for Eurobike 2021 September 1-4 in Friedrichshafen. In addition to specialist trade and industry visitors, Eurobike is rolling out two Festival Days, Friday and Saturday, for all bike fans. BikeBiz
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March 5, 2021
The Diva Dash Women’s Obstacle Run is Reinvented and Offers Experiential and Custom Partnerships To Reach 30,000+ Active Women.
BOULDER, Colorado, March 5th, 2021– Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official partnerships with companies wanting to connect with active women through the NEW Diva Dash Adventure event. Originally known as the SHAPE Diva Dash, the event started as a women’s obstacle adventure...
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March 5, 2021
Charm City Run Events Launches Spring Explorer Race Series
Baltimore, MD- Baltimore-based Charm City Run Events has created a new twist on the virtual race model with the launch of the Spring Explorer Race Series. The Spring Explorer Race Series is a bundle of 7 virtual races run over the course of 8 weeks with actual courses in different communities...
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March 5, 2021
Spartan Names Eurofins Official COVID-19 Testing Partner for 2021 Event Season
BOSTON, Mass. (March 4, 2021). Spartan®, the world’s leading endurance sports and wellness brand, announced that Eurofins has been named its official COVID-19 testing partner. Eurofins, the world leader in clinical diagnostics, pharmaceutical, food and environmental laboratory testing services, will leverage its SAFER@WORKTM protocols for Spartan and Spartan Trail® events throughout...
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March 4, 2021
Boston Marathon plan to hand out 70,000 medals for 2021 virtual race polarizes runners
The first 70,000 people aged 18 or older who sign up and pay a fee will be able to earn a finisher’s medal simply by covering the classic distance wherever they happen to be. They don’t even need to run — they can walk. USA Today
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March 4, 2021
All eyes on Duluth as Grandma’s Marathon becomes one of first big races in COVID era
Grandma's Marathon, which is poised to be one of the largest in-person races held since the COVID-19 outbreak is scheduled for June 17-19. Organizers have teamed up with world experts on crowd control to devise a plan to safely host 9,500 runners. StarTribune
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March 4, 2021
Most customers will abandon a brand after three – or fewer – negative experiences, finds study
Customer retention and customer satisfaction could actually play a much larger role in growing revenue. New data shows that customers are abandoning brands after a maximum of three poor experiences, reflecting the need for brands to keep up the quality of their brand interactions. Footwear News
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March 4, 2021
Reebok Appoints VP Of Apparel
Reebok announced the appointment of Portia Blunt to vice president, apparel. Blunt most recently served as director of apparel operations at New Balance. SGB Media
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March 4, 2021
Parcours announce athlete mentorship competition with professional triathlete Laura Siddall
British brand Parcours have teamed up with professional triathlete Laura Siddall to offer a once-in-a-lifetime opportunity to one lucky female triathlete. They are looking for someone with a passion for swim, bike and run, who works hard and is driven and energised about their love for triathlon. In return the...
