March 8, 2021

Inov-8 Relaunches Under Original Founder

Inov-8 founder Wayne Edy quietly bought back the footwear company from Descente last year and is planning a relaunch with a new running shoe for trail and ultramarathon runners. Edy, who founded Inov-8 in 2003 and now owns 100% of the business outside of Northern Asia. SGB Media

March 8, 2021

Trek-Segafredo to donate Strade Bianche prize money to women’s cycling projects

Following the great prize money debate of Omloop Het Nieuwsblad, fans raised €26,668 for the women’s prize purse for Strade Bianche. The money is to be given directly to the top 5 riders of the opening WorldTour event of 2021. Cycling Tips

March 8, 2021

Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season

Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca kicked off her 2021 season in Knik Lake, Alaska at the Iditarod Trail Invitational (ITI350),...

March 8, 2021

Wild Rye and Pivot Cycles Introduce Spring ’21 Apparel Collaboration

KETCHUM, Idaho (March 8, 2021)— Wild Rye, women’s four-season brand dedicated to crafting beautiful and technical mountain apparel announced today its first seasonal collaboration with premium bicycle manufacturer, Pivot Cycles. The collaboration brings to life a three-piece apparel collection as well as multi-season programming and content that highlights and brings...

March 8, 2021

Mammut Announces Women’s Scholarship with American Mountain Guides Association

(Williston, VT) March 8, 2021 – Mammut, premiere mountain safety and outdoor brand, has announced a scholarship for women and non-binary people in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded a full AMGA scholarship in any mountain guide course or exam and receive a...

March 8, 2021

NATHAN Sports Launches First Ever Apparel Collection

Fountain Valley, CA (March 8, 2020) – NATHAN Sports, leader in running hydration, storage and visibility, is thrilled to introduce their first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries”, where superior performance meets everyday comfort, and is designed to transcend from running into other activities...

March 8, 2021

Spring in Your Stride: Run the adidas Running Virtual Half Mayrathon

Vienna, AUSTRIA, March 8, 2021: On May 2, the adidas Running app will host its biggest ever virtual event: the Virtual Half Mayrathon. The race, open to anyone using the free running app, will require running a distance of 13.1 miles (21.09 km), and can be tracked using the app...

March 8, 2021

The Los Angeles Marathon Announces New Date as November 7th, 2021

March 8, 2021, LOS ANGELES, CALIFORNIA – The McCourt Foundation announces Sunday, November 7, as the new date of the 2021 Los Angeles Marathon presented by ASICS. With on-going support from the City of Los Angeles, Century City, City of West Hollywood, and City of Beverly Hills the new date provides...

March 8, 2021

Oiselle Expands Bras for Girls Program with In2Sports Bra Launch

Seattle, WA - March 8, 2021 - Oiselle announces an expansion to their successful Bras for Girls program on International Women’s Day. For each purchase of the newly launched In2Sports Bra, a sports bra will be donated to the Bras for Girls Program. Established in 2017,  Bras for Girls’ mission...

March 6, 2021

Athleta’s Comps Climb 26 Percent In Q4

For the year, Athleta’s sales grew 16 percent and sales surpassed $1 billion. At the close of the year, Athleta finished with 199 stores, opening 11 and closing two during the year. Gap said it plans to open 20 to 30 Athleta stores in fiscal 2021. SGB Media